Building eCommerce and point-of-sale software for users in the specialized retail space

Led 5 global core teams (PMs, UX, Dev) to perform large scale modernization of Dell.com commercial platform for Software and Accessories Category. Created online strategy and vision to improve conversion, online adoption, and user experience. Led cross-functional work consisting of A/B testing, demos, global stakeholder alignment, feature prioritization and roadmaps. Web page owner for category pages, homepage, product details pages, cross-sell/upsell, personalization (AI/ML), and PC configuration.

Promotion to consultant. Activities Included: Ecosystem lead for commercial PCs (Latitude, Precision, OptiPlex). Created tailored ecosystem solutions and value propositions for target audiences by identifying customer pain points, use cases, personas, and competitive offerings. Owned product roadmap for desktop ecosystems and led cross-functional teams through product planning, ideation, business case development, feature requirements, partnering with categories such as audio and video, displays, and other electronics and accessories.

North America launch manager and analytics lead. Pioneered dashboard creation and reporting processes for the entire Displays business. Owned marketing programs and led GTM strategies through launch events, sales trainings, and customer-facing events, communicating product value to sales and customers. Led new product launches for NA region both online and offline for B2C and B2B customers.

Full-time MBA candidate focusing on marketing, strategy, and analytics. Participated in MBA Marketing Association as VP of Job Placement, and in the mentoring program for incoming students and their internship search.

Developed partner software (Microsoft) tools to maximize incentive and rebate margin dollars that feed to sales and marketing progams

Consulted senior management of Adobe Marketing Cloud on new initiatives for mobile customer acquisition, building strategy around trends and key customer insights acquired through primary research.

Developed cash flow forecasting tools and streamlined vendor processes for multi-million dollar construction projects across 7 states, implementing best practices for new business following large-scale reorganization.