Role included:- Leading and developing national marketing campaigns for the Corona and Pacifico brands- Developing compelling promotional programs like the Corona Hotline with Tony Romo and John Gruden with partner brands like Shazam, Spotify, ESPN, U.S. Open, Burton, and Grizzly- Digital marketing including the content production and management of the coronausa.com homepage, Instagram and Facebook content creation- E-Commerce marketing development- Marketing collaboration with sponsor partners such as The U.S. Open, The Kentucky Derby, ESPN, The X-Games, Travis Mathew, and various NFL/NBA/MLB/MLS sports properties- Developing cause campaigns with charity partners like ESPN/V Foundation, National Parks Conservation Association, Surfrider, American White Water, and the American Alpine Club- Developing spokesperson and influencer campaigns with celebrities and athletes such as Tony Romo, John Gruden, Jack Mitrani, Eric Dickerson, and Roberto Duran- Working closely with field, sales, and wholesaler network to provide the correct materials and strategies to move the business forward- Managing the campaign development, timelines, and payments of partner agencies and vendorsDuring my time with Constellation, both the Corona and Pacifico brands have enjoyed significant growth in sales, awareness and brand health, while the majority of the brands within the beer category saw sharp declines.

Account Supervisor (June 2016 - Nov 2016)Service MillerCoors Innovations business, helping to launch and maintain new and emerging brands like Henry's Hard Soda, Redds Apple Ale, Redds Wicked, Crispin Cider, Easy Tea, and Steel Reserve.Sr. Account Executive (Aug 2015 - May 2016)Lead account role on national Coors Light retail marketing programs, including Coors Light Football, Basketball, Baseball, March Hoops and St. Pat's. Throughout these programs my team built strategic retail campaigns that include big idea and program look development, POS selling tools anywhere beer is sold, digital and mms promotions, OOH, logos, packaging heroes, and radio. Worked with over 70 NFL, MLB, and collegiate sports alliances and have developed co-branded campaigns with brands like Coke and Mondelez. Well versed in daily client interaction and presentations, as well as providing mentorship to Account Executives and Summer Interns.Account Executive (Dec 2013-Aug 2015)Led many of the Coors Light programs mentioned above. Developed the Receipts for Seats promotion, which made Coors Light retailers very happy by garnering over 450,000 purchase-based entries in the 2015 NFL Season.Asst. Account Executive (Oct 2012 - Nov 2013)Led all recipe-based retail and digital campaigns for America's #1 craft beer brand, Blue Moon Brewing Co. I also assisted with development of Blue Moon national campaigns including packaging design, retail/digital promotions and promotional events.

Helped to develop the digital marketing strategy, including SEO, social media, and e-commerce, for the award winning children's book series, the Fujimini Adventure Series.Represented the Fujimini brand at the American Book Expo, selling 40,000 units on site.

Calculated daily performance and demographic data for ESPN's many channels across Europe, researched and built market trend and program scheduling presentations, and assisted in conducting focus group sessions.