Daniel Thompson Email & Phone Number

Norwich, England, Gb

York, England, United Kingdom

York, North Yorkshire

Promoted to manage our digital marketing channels for the convenience division of Bestway Retail following its acquisition of Costcutter. This complex role involves the management of multiple stakeholder relationships from suppliers investing in our digital advertising to agencies supporting its activation. I am responsible for managing multiple websites (including content and user experience) using various CMS platforms, as well as being responsible for building and activating all email… Show more Promoted to manage our digital marketing channels for the convenience division of Bestway Retail following its acquisition of Costcutter. This complex role involves the management of multiple stakeholder relationships from suppliers investing in our digital advertising to agencies supporting its activation. I am responsible for managing multiple websites (including content and user experience) using various CMS platforms, as well as being responsible for building and activating all email marketing campaigns and using analytics to report on all activity, influencing future decision-making.- Collaborating with multiple internal & external stakeholders to brief & sign off content- A key stakeholder in the development of campaigns as part of the creative process- Management of our DotDigital relationship and content & reporting on the platform- Working with multiple agencies across our digital platforms (technical & content)- Management of our web platforms across B2B & B2C to drive engagement & sales- Keeping up to date with ever-evolving industry best practices to improve our work- Using various analytics tools to report on performance and steer decisions accordingly- Improved our email engagement rate, achieving a 7% CTR (vs. 2.25% benchmark)- Curated website content, consolidating to improve user experience and increase sales- Used automation to improve & streamline processes whilst reducing errors Show less

York, North Yorkshire

Responsible for creating advertising content across multiple media platforms including; traditional print, audio, video, digital, social media and TV. Implementing the skills learned from my degree and previous experience, leading multiple design projects and collaborating with several internal teams across our supplier-funded advertising campaigns. - PicNic’s ‘Campaign of the Month’ for my work with Unilever on their new platform- Creating the highest campaign performance for our… Show more Responsible for creating advertising content across multiple media platforms including; traditional print, audio, video, digital, social media and TV. Implementing the skills learned from my degree and previous experience, leading multiple design projects and collaborating with several internal teams across our supplier-funded advertising campaigns. - PicNic’s ‘Campaign of the Month’ for my work with Unilever on their new platform- Creating the highest campaign performance for our ‘Freezer Filler’ promotion- Designed the stand & visitor experience for our annual retailer exhibition- Using the Playable platform to create digital game campaigns for shoppers (B2C)- Using gamification to drive engagement across our digital advertising (PicNic, GDN)- Creating templates and using automation to streamline processes and reduce errors Show less

Sheffield, South Yorkshire

Alongside studying and my performance scholarship, I worked to design, produce and manage the administration of branded merchandise orders for KMD. - Designing using brand guidelines and creating my own designs & templates- Using printing and embroidery equipment to fulfil customer orders- Order and customer service administration and managing supplier relationships- Ensuring the website was consistently updated with current stock levels & content

York, North Yorkshire

Part-time employment whilst studying, I started my role in Tesco working across various shop floor and customer service roles before eventually training to be a delivery driver for the online ordering service.