• Leading the Self service & agents routing product squads, 30% of all Wix traffic 100% of Customer Care traffic. • Reduced 43% of all support requests to Wix using Conversational AI & Prediction models, while keeping all global KPIs intact (CSAT, NPS, Premium, Trial & Active Churn).• If we turn off the self service tools we built, Wix will need 1500 extra Customer Care Experts

• Optimized the relationship and flow of information between product teams and our global Customer Success team (2K agents - US, Guatemala, Philippines, Ireland, Israel).• Integrated customer success agents to be (and feel!) part of every product team. • Created data driven tools and global training to truly understand users issues and help them reach their personal & business goals. • Established Wix Usability Lab (SF, NYC, Austin) which led to hundreds of ABtests and significant improvement in premium conversion over time.

• Led the first AI website builder from inception all the way to production. Wix ADI pairs advanced AI technology with exceptional design to create stunning websites (Lead inventor - patent # US10073923B2).• Over 50% of all wix sites are created on WIX ADI (190M Users), while only 3% of our support effort is attributed to this project.• Before ADI, Wix supported ~400 templates, on the day we launched ADI we supported 8,000 businesses, with unique content and images (Lead inventor - patent # US20190163728A1).• Led the strategy & design of a system to manage 8000+ types of business (site structure & content) and the localization into 20 different languages (1.7M words).• Led the implementation and tuning of multiple machine learning models:Site Convertor (analyze & convert any site to a wix data structure), NLP, Logo, Face & feature detection (to optimize site layout).

Cofounded a startup with Israel's National Center for Physical Education and Sport (Wingate) and together developed an online platform to promote health within large organizations (Coca-Cola, Teva...) using wearable devices

MedicalSite - Boost Your Medical Practice’s Reach and Exposure.Online platform for health & medical SMBs to build, manage and grow their online presence

• Received The Israeli Presidential Excellence Honor Award (מצטיין נשיא המדינה)• Product development of a 3D GIS based simulator for ground troops (Similar to Google Earth)• Lead a group of 6 soldiers in some of the most demanding and mission critical IDF projects.