Oversee and manage a team of 8 about to grow to 14, responsible for leading TR Change initiatives across the company. My team consists of 3 pillars that cover the entire customer journey Find/Learn, Try/Buy, Onboard/Use/Renew/Up-Sell. Working in tandem with marketing, digital, development, product, segment stakeholders, and commercial to build digital trials, digital renewals, eCommerce, customer portal, online chat, and identity management experiences for all products and regions at TR. The Find/Learn top of funnel pillar on my team is accountable for always on nurture campaigns to fill pipeline and get prospects into the digital experiences (e.g. MQLs, trial sign-ups). The try/buy pillar is responsible for building and developing self-service digital trial experiences on our website, enterprise trials for sales reps, and getting prospects/customers to purchase online. The last pillar on my team is accountable for onboarding new and existing customers, working with stakeholders to migrate and enhance a new customer portal, and getting customers to renew/up-sell. Responsible for achieving marketing and digital OKRs, hitting sprint and release deadlines, troubleshooting/support, and building end-to-end digital funnel.

Lead on Eloqua for Thomson Reuters DCX company wide initiatives. I started out as a team of one personally architecting and developing 5 large DCX projects within Eloqua and our mar-tech stack that center around automating and improving the digital customer experience. This includes our on-demand trial experience providing instant access to trial our core products producing over 30,000 leads and $13 million in revenue pipeline in 1.5 years. Our digital renewal experience hitting average goals north of $40 million, and our digital e-commerce experience hitting goals upwards of $1 million. I’ve gone from a team of one to having a team of 4 in 3 years time.

Measure and report on program results; draw conclusions and learnings from data and make next step recommendations.Write creative briefs to communicate project requirements and act as the point of contact for execution.Communicate to clients, team, and management on strategy/project development, timelines, and results.Reporting in Excel, Google Analytics, and Eloqua.Keep pace with internet marketing industry trends and development.Run and manage SEM/PPC campaigns using Google AdWords.Manage marketing collateral – routing to subject matter experts, working with a designer, proofing, documentation.Lead implementation of marketing development programs.Develop marketing and/or sales development plans in support of business goals.Lead and demand generation using Eloqua through nurturing campaigns, lead scoring, SEM using Google AdWords, webinars, whitepapers, events, interactive content using SnapApp and other marketing tools.

Responsible to manage and ensure successful implementation of marketing programs on behalf of internal and external customers. Also responsible for overseeing and directing multiple projects at a time and ensuring that these projects are delivered on time and meet or exceed internal team and client expectations. Participation in client meetings, including responsibility for articulating marketing strategies and best practices.* Work collaboratively across internal business teams to implement program deliverables.* Design, create, and implement key demand generation materials tied to program objectives, with emphasis on email, landing page and web channels.* Responsible for monitoring campaign success, including tracking and reporting metrics.* Participate in strategy meetings, with responsibility for ensuring best practices and appropriate tactics are incorporated.* Tactical implementation of marketing campaigns using the marketing automation technology platform.* Develop and maintain a strong working relationship with internal and external customers serving as a trusted partner.* Be on the leading-edge of marketing and industry best practices and identify how solutions can be leveraged across the clients and internal markets we support.* Work with management to drive feedback on process improvement to ensure continuous customer satisfaction.* Strong presentation skills, including expertise at communicating program design and articulating analysis of results.* Understanding the marketing-to-sales lifecycle with direct knowledge of successful campaign fulfillment generated from experience. An ability to articulate demand generation, nurturing and scoring principles to all levels of expertise.* Exceptional communication, interpersonal and support skills; proven collaborator who can influence across multiple groups, excellent writing skills.* Exceptional project management expertise, proven ability to oversee multiple projects concurrently

Manage15 magazines for the Mechanical Systems, Transportation, Travel, and Aviation markets.Key Responsibilities: · Email Data Management- ongoing file maintenance, including hygiene, importing data, overlays · Set up and deploy email marketing campaigns to acquire and retain audience · Launching campaigns to obtain information that can be used to better target content and offerings to busy professionals · Optimizing landing pages and web forms to increase registration and audience sign ups · Conceive and execute tests to improve online marketing performance · Analyze the performance of online marketing campaigns and make improvements, using online analytics software and spreadsheets · Recommend (and execute) improvements to optimize the performance of e-newsletters, email promotions and other online marketing campaigns · Create reports that show results of ongoing and new test programs vs. goal · Grow all social media involvement across the franchise · Identify and develop new markets · Develop, implement, and execute strategic audience marketing plans across entire franchise · Grow the number of qualified prospects (new names) and retain existing subscribers · Increase overall engagement with the audience – particularly with online properties · Interact and guide web development efforts to effectively use our web sites to advance audience development goals · Execute the launch of programs that increase revenue and data collection from subscriber base · Develop and execute online marketing programs · Implement A/B testing strategies as directed by marketing and editorial teams · Implementation of Search Engine Optimization strategies including using appropriate keywords and naming conventions for page titles, H1s, meta descriptions and images naming · Monitor and test Omniture implementation for accuracy and alignment to business goals at launch and to support ongoing objectives.

Teaching assistant for Business Management 310