Dan Lapinski Email & Phone Number

San Jose, California, Us

Leading go-to-market and product marketing for Ads Manager (ads.roku.com), Roku's self-serve streaming ad platform. Currently in beta.

San Jose, California, Us

Built and launched industry-first partnerships with the most impactful companies in the industry: Instacart, Microsoft, DoorDash, COX Auto, KPM, TikTok, Twitter, more.Created a repeatable go-to-market process for first-to-market data partnerships, establishing the framework for evaluating and launching new partnerships within Roku's Commerce+ program. This framework was both internal and external, impacting all relevant teams and needs: partner evaluation, roadmapping, internal training & documentation, legal, press, sales marketing, client engagement, reporting, OKR tracking, etc.

London, Gb

Evaluate, negotiate, and integrate with leading clients & data providers, helping to power LoopMe's outcome based closed-loop solutions. Ownership of all partnerships that pertain to product advancement and revenue generation, focused on building industry leading solutions that keep LoopMe at the forefront of the merger of digital advertising & AI. End-to-end product marketing pipeline management, from ideation through full go-to-market. Responsible for the successful launch, support, and scalability of new products. Responsible for closing the internal feedback loop from our 50+ sales team to our product team.LoopMe's in-market specialist for product demonstrations, strategic client partnerships, and more.

London, Gb

Successfully completed closed-loop integrations which power solutions that drive brand outcomes across Sentiment, Foot Traffic, Sales, & Tune-In. Global integrations include major CRM, DMP, Foot Traffic, Tune-In, and Targeting partnerships globally. Heavy in-market presence across the US (NY based, frequent travel to Chicago, Boston, Atlanta, Detroit, LA, etc.) and on-call for all teams globally as expert on all things LoopMe. Successfully deployed advanced training protocols company-wide to increase knowledge base on product functionality, best practices, sales/account management strategy, and more.

London, Gb

Continuing to build out the US Client Services Team, which has rapidly expanded since starting up the CS team in the US in the fall of 2015. We are currently a team of eight members spreading across US, UK, and Ukraine. Aside from building/training the CS team, I'm directly responsible for all workflow management internally (project management, internal goal setting) & externally (client benchmark & timeline management). I forcast company revenue directly to VP levels on a weekly basis. Margin management, retention rates, strategic sales help, and campaign delivery metrics all roll up to me. Media fill, invoicing, trafficking, & campaign problem solving are also part of my role as Director of CS. Intricate knowledge of multiple proprietary LoopMe dashboards for campaign build/management, DMP dashboard for analytical wrap up reporting, AI dashboard to measure the effect of machine learning, and live-dash for consistent & instant campaign metrics. Addition 3rd party dashboards used regularly include Innovid, DCM, Sizmek, Nielsen, DV, MOAT, Placed, Celtra, Telemetry, Factual, & Medialets. Internally, I run the training and on-boarding process for our new CS members, and am involved in all stages of the hiring process. Being involved on all US accounts allows me to own the US CS workflow & sales support through account assignment & assessment.

London, Gb

The first member of the Client Services & Account Management team in US, focusing on both pre-sale and post-sale account management for every campaign in the US.Responsibilities include pre-sale strategic planning, asset/tag/creative/timeline management, campaign creation/build/launch, AI and manual optimizations on a daily basis based on pacing/KPI/margin, regular reporting, analytical wrap up reporting, self-service platform pitching, and more. US Campaigns under my management attained a +90% retention rate, leading to consistent month-over-month growth.

Obtained a foundation in client services & digital media that would carry over to my next adventures in digital. Keyed in on client service best practices, adops do's & don'ts, and how to measure & optimize digital media campaigns. Additional knowledge gained on CTV, cross-screen media, and sales strategy.

London, London, Gb

AT&T National Broadcast Media Buyer. Negotiate, manage, and buy all Prime, Early Morning, Late Night, and Syndication (upfront, scatter, and opportunistic).

London, London, Gb

Macy's National Broadcast advertising, with a specialization is Cable networks. Manage, steward, and buy over 50 cable networks.

London, London, Gb

Assisted negotiator in managing already purchased inventory for Macy's National Broadcast.