Sr. Manager, Product Marketing, Ads Manager
CurrentLeading go-to-market and product marketing for Ads Manager (ads.roku.com), Roku's self-serve streaming ad platform. Currently in beta.
Jul 2022 - Present
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Dan Lapinski Email & Phone Number
Ad Platform Product Marketing at Roku Inc.
at
Roku Inc.
1 work email found
@roku.com
3 phones found area 818 and 207
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Ad Platform Product Marketing at Roku Inc.
Location
Jersey City, New Jersey, United States
Who is Dan Lapinski? Overview
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Quick answer
Dan Lapinski is listed as Ad Platform Product Marketing at Roku Inc. at Roku Inc., based in Jersey City, New Jersey, United States. AeroLeads shows a work email signal at roku.com, phone signal with area code 818, 207, and a matched LinkedIn profile for Dan Lapinski.
Dan Lapinski previously worked as Sr. Manager, Product Marketing, Ads Manager at Roku Inc. and Sr. Product Marketing Manager, Strategic Ad Partnerships at Roku Inc.. Dan Lapinski holds Bachelor Of Arts (B.A.), Advertising, Sociology from The Pennsylvania State University.
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Email format at Roku Inc.
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{first_initial}{last}@roku.com
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Profile bio
About Dan Lapinski
I bring innovative ad platforms, partnerships, and products to market. I specialize in full lifecycle go-to-market (conception --> execution --> expansion), including multi-year road mapping, contractual negotiations, cross-team collaboration, demand generation, and more. I currently lead go-to-market strategy for Roku Ads Manager (ads.roku.com), our self-serve ad platform. This platform connects businesses of any size to a streamlined ads manager uniquely focused on driving performance in OTT. We make Streaming advertising a reality for all businesses. Previously at Roku, I led go-to-market for our Commerce+ partnership program. These data-centric partnerships were built from the ground up and were always first-to-market: KPM, Instacart, Cox Auto, Microsoft, DoorDash, TikTok, and more. These partnerships and their related products cater to Roku's largest advertisers across all verticals.Before Roku, I spent five years launching the US business for the UK startup LoopMe. This UK-based ad platform focused on AI-based outcomes and their US business continues to boom. At LoopMe, I built out our client services team, followed by our partnerships program, and finally our product marketing unit. Before LoopMe, I spent time learning digital ad tech and client services at YuMe. And before that, I negotiated and bought national broadcast advertising on the agency side (Macy's and AT&T).
Listed skills include Advertising, Online Advertising, Social Media, Social Media Marketing, and 13 others.
Current workplace
Dan Lapinski's current company
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11 roles
Dan Lapinski work experience
A career timeline built from the work history available for this profile.
Sr. Product Marketing Manager, Strategic Ad Partnerships
Built and launched industry-first partnerships with the most impactful companies in the industry: Instacart, Microsoft, DoorDash, COX Auto, KPM, TikTok, Twitter, more.Created a repeatable go-to-market process for first-to-market data partnerships, establishing the framework for evaluating and launching new partnerships within Roku's Commerce+ program. This.
Apr 2021 - Jul 2022
Associate Vice President, Strategic Partnerships & Product Marketing
Evaluate, negotiate, and integrate with leading clients & data providers, helping to power LoopMe's outcome based closed-loop solutions. Ownership of all partnerships that pertain to product advancement and revenue generation, focused on building industry leading solutions that keep LoopMe at the forefront of the merger of digital advertising & AI..
Sep 2020 - Apr 2021
Senior Director, Product Strategy, Marketing, & Partnerships
Successfully completed closed-loop integrations which power solutions that drive brand outcomes across Sentiment, Foot Traffic, Sales, & Tune-In. Global integrations include major CRM, DMP, Foot Traffic, Tune-In, and Targeting partnerships globally. Heavy in-market presence across the US (NY based, frequent travel to Chicago, Boston, Atlanta, Detroit, LA.
Nov 2018 - Sep 2020
Director Of Client Services
Continuing to build out the US Client Services Team, which has rapidly expanded since starting up the CS team in the US in the fall of 2015. We are currently a team of eight members spreading across US, UK, and Ukraine. Aside from building/training the CS team, I'm directly responsible for all workflow management internally (project management, internal.
Nov 2016 - Oct 2018
Client Services & Account Management Lead
The first member of the Client Services & Account Management team in US, focusing on both pre-sale and post-sale account management for every campaign in the US.Responsibilities include pre-sale strategic planning, asset/tag/creative/timeline management, campaign creation/build/launch, AI and manual optimizations on a daily basis based on.
Nov 2015 - Nov 2016
Account Manager
Yume
Obtained a foundation in client services & digital media that would carry over to my next adventures in digital. Keyed in on client service best practices, adops do's & don'ts, and how to measure & optimize digital media campaigns. Additional knowledge gained on CTV, cross-screen media, and sales strategy.
Mar 2014 - Nov 2015
Media Buyer
AT&T National Broadcast Media Buyer. Negotiate, manage, and buy all Prime, Early Morning, Late Night, and Syndication (upfront, scatter, and opportunistic).
Nov 2012 - Mar 2014
Media Buyer
Macy's National Broadcast advertising, with a specialization is Cable networks. Manage, steward, and buy over 50 cable networks.
Mar 2012 - Nov 2012
Assistant Negotiator
Assisted negotiator in managing already purchased inventory for Macy's National Broadcast.
May 2011 - Feb 2012
President
Pennsylvania State Advertising Club
May 2010 - May 2011
1 education record
Dan Lapinski education
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The Pennsylvania State University
FAQ
Frequently asked questions about Dan Lapinski
Quick answers generated from the profile data available on this page.
What company does Dan Lapinski work for?
Dan Lapinski works for Roku Inc..
What is Dan Lapinski's role at Roku Inc.?
Dan Lapinski is listed as Ad Platform Product Marketing at Roku Inc. at Roku Inc..
What is Dan Lapinski's email address?
AeroLeads has found 1 work email signal at @roku.com for Dan Lapinski at Roku Inc..
What is Dan Lapinski's phone number?
AeroLeads has found 3 phone signal(s) with area code 818, 207 for Dan Lapinski at Roku Inc..
Where is Dan Lapinski based?
Dan Lapinski is based in Jersey City, New Jersey, United States while working with Roku Inc..
What companies has Dan Lapinski worked for?
Dan Lapinski has worked for Roku Inc., Loopme, Yume, Mec, and Pennsylvania State Advertising Club.
How can I contact Dan Lapinski?
You can use AeroLeads to view verified contact signals for Dan Lapinski at Roku Inc., including work email, phone, and LinkedIn data when available.
What schools did Dan Lapinski attend?
Dan Lapinski holds Bachelor Of Arts (B.A.), Advertising, Sociology from The Pennsylvania State University.
What skills is Dan Lapinski known for?
Dan Lapinski is listed with skills including Advertising, Online Advertising, Social Media, Social Media Marketing, Digital Marketing, Digital Media, Broadcast, and Media Planning.
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