Dan Lawlor Email & Phone Number

Responsible for the overall direction of a market research analyst group for an automotive OEM. Achieved 100% of financial goals and accuracy of client deliverables.

Managed the design and direction of market research studies to ensure that goals and objectives of projects are accomplished. Achieved 100% of financial goals and accuracy of client deliverables.

Los Angeles Metropolitan Area

Responsible for the overall direction of the company’s Market Research Group, including oversight of client analysis, business development initiatives, and other general operational plans.

Los Angeles Metropolitan Area

• Develop research analysis to regularly evaluate customer satisfaction movement and trends.
• Design internal data quality assurance processes to find and eliminate irregularities resulting in 100% accuracy of client deliverables.

Irvine, California

• Direct and manage activities of OEM Retail Sales Reporting System and related programs.
• Oversee and implement all stages of primary research studies including design, fieldwork, analysis and interpretation of research studies and other studies as requested and funded by Association’s members.
• Develop department operating budget and forecast income from research programs. Achieved 100% of financial annual goals.

Costa Mesa, California

• Research program manager/analyst for branch services using customer research and proprietary tracking studies
• Manage three tracking programs with weekly, monthly and annual reporting approximately 1,200 branches across the U.S.
• Develop ad-hoc analysis for district/regions showing how research can drive greater member satisfaction, increase loyalty and revenue
• Create customer ad-hoc research studies from questionnaire development through reporting and presentation(s)
• Audit and document current program processes. Recommend changes to processes and full implementation plans including timing and budget

Costa Mesa, California

• Managed a team of seven (7) credentialed and experienced professionals in the process and activity of planning, organizing, motivating, and controlling resources, procedures and protocols on research studies. This PMO.
• Business development: lead, scope and create new business proposals to ensure profitability and business growth
• Ensuring that the projects are delivered on time, on budget, and with the desired results
• Make certain metrics are incorporated to measure the success of the projects
• Identifying risks, opportunities to protect the project plans
• Recommending corrective actions to address issues and risks

Westlake Village, California

• Selected to turn around a research team struggling with report quality and team chemistry
• Managed eight (8) employees across three (3) research areas responsible for delivering 16 annual syndicated and ~10 proprietary studies representing over $6 million in revenue.
• Trained team members to produce reports with repeatable processes, reducing costs, rework, and cycle time.
• Results includes, all studies published on schedule with zero defects and 8% reduction of annual cost.

Westlake Village, California

• Selected to lead the launch of new Ad Hoc Research Group
• New group dedicated to one-off research studies across North and South America
• Asked to merge another team with nine (9) syndicated studies into this group to enhance survey design, study quality, and report analysis
• Establish company standards on proposal costs, creation of internal cost reports and supporting proposal documents e.g., Statement of Work (SOW)
• Published 21 studies on schedule with zero defects and meeting or exceeding study's financial targets

Westlake Village, California

• Managed teams that launched all-new sales/service proprietary tracking programs (voice of the customer) for key clients in the United States (three languages) and Europe (14 countries using 12 languages)
• Presented quarterly findings on the Automotive Retail Tracking studies to original equipment manufacturers (OEM)
• Presented syndicated study finding to OEMs, CSI, IQS, VDS, and APEAL

Westlake Village, California

• Assisted in the analysis and business development for automotive OEM and a variety of automotive suppliers using syndicated study data.
• Presented study findings to Fortune 100 companies and at J.D. Power’s annual Automotive Roundtable
• Written insights on automotive retail and product quality topics have been quoted in published articles in several publications, Automotive News, The Power Report, J.D. Power’s automotive journal and other regional.

Torrance, California

Troy, Michigan

Agoura Hills, California

Canoga Park / Encino / Van Nuys, California

B.S., Business Administration - Marketing

Certificate Programs, Six Sigma Green Belt