Dan Leone Email & Phone Number

Greater Boston Area

Developed a Consulting Practice which to date assisted 5 startup industry beverage companies. Setup activities related to “Go to Market” strategies and market distribution. Retained for product price definition, warehousing, manufacturing, and product presentations for trade events. Presented and facilitated an overview of the super premium juice category in the United States at the University of Pennsylvania, Wharton School MBA program.Len Lodish, a Wharton MBA Department Head wrote the following regarding the presentation;“MBA participants from The Wharton School of the University of Pennsylvania and The Universidad Adolfo Ibanez (Chile), working within the 2008 Global Consulting Practicum for Watts, a $400M USD CPG company, would like to thank you for your United States Super Premium Juice category overview. Not only did All Channel Consulting LLC prepare a comprehensive slide presentation, but also had important distributor, retail buyer and broker experts call in to lend expertise. We feel that your team added value to our course study. We look forward to working with you again in future food and beverage projects”

Eastern Half Us

Managed and built the Naked Juice brand to key accounts in the East Coast. After PepsiCo acquired Naked Juice I helped the transition from Naked Juice to the Tropicana division.

East Coast

From a base of zero, built Naked Juice Key accounts into a $55 million dollar business. I opened Costco (va.), BJ's Wholesale, Shop&Shop, Shaws, Hanniford, Tops, Boston University (food Service- Aramark), Harvard University (Food Service- restaurant associates), etc.Reccommended and had approved the 2pk extended life 32oz naked juice item (originally for Costco Northeast) that now is sold to every club in the US by pepsico

New Jersey

Key Accounts Manager Northeast 2002-2005Opened accounts in Northeast. Set up promotions and presented new items for Whole Foods accounts in Northeast. Achieved highest juice volume Direct Store Delivery (DSD) account in East at Boston University with $1,000,000. Opened distributors outside DSD network, including Guida Dairy, Seadog distributor, Mackin Dairy, and Great State Beverage. Setup corporate DSD accounts, including Harvard Business School, Harvard Medical School, Kings, D’Agostino, Barnes & Noble, 7-11, MIT, Raytheon, and Corporate Chef accounts

Needham, Massachusetts

Managed specialty food sales representation for 15 manufacturers. Coordinated manufacturer billing and commissions. Represented companies including; Lipton Specialty teas, Twinning Teas, Quaker specialty, Con Agra specialty, Lawries, Betty Crocker, and Old El Paso. Presented products to distributors including; Millbrook, Tree of Life, Chex Finer Foods, and SWB. Made joint calls with distributor reps to Stop&Shop, Shaws, Market Basket, and Roche Bros. • Developed promotions and target advertising campaign for major retail food chains. • Resolved manufacturer billing and commission issues.

New Jersey

CPC INTERNATIONAL, BESTFOODS SPECIALTY PRODUCTS USA Englewood Cliffs, New JerseyDirect Manager, Marketing Manager 1990-2000Recruited long-term employees. Managed five direct reports. Performed training, evaluations, and related activities. Designed Northeast territory as direct sales and established new development sales territories. Exceeded revenue goals versus company sales plan on year-to-year basis. • Boosted district sales from $2,800,000 to $16,500,000 during tenure.• Grew sales volume at largest single-volume account, Millbrook Distributors, from $8,000,000 to $14,000,000.• Earned recognition as district manager of the year in 1990, 1992, 1994 for division. • Achieved Special Stock Award for exceptional performance.

New Jersey

Coordinated and managed direct retail and wholesale sales. Directed personnel, time management, scheduling, sales goals, and training for five sales reports. Coordinated and managed direct retail and wholesale sales. Increased market sales from $12,000,000 to $17,000,000 during tenure.