Isabella Products Acquired Starwalk Kids Media in Dec 2015Managed expansion of bilingual product offering including related marketing materials.Worked with marketing to increase lead-generation with improved mailing campaigns and an improved and measurable landing page experience.Lead initiative for migration to the ePub3 standard with an eye towards improved positioning and penetration.Created UI for new consumer-facing App including character design and promotional pieces.

Supervised all phases of eBook production to create a collection of over 600 titles.Managed German & UK expansion for Amazon EU launch—850 titles to Kindle Direct Publishing.Managed all production staff: vendors, contractors, freelancers.Created all print & digital marketing materials: collateral, emails, trade show booth. Produced 140-page product catalog.Illustrated and retouched book art.Coordinated all distribution channels (Amazon, BN, Google, Overdrive, et al.)

Designed packaging for full line of music and video products.Art-directed leading children’s music brand.Designed web content for musical artists and promotions.Supervised branding for national partnerships (Applebee’s, Chipmunks, McDonald’s)

Designed special sectionsLayout and production for regular weekly sectionsLead integration of color into previously B&W publication.Ad Hoc IT

Prep for editorial layoutAd layout and design