Dan Macdonald Email & Phone Number

Aurora, On, Ca

Canada

Mississauga

Mississauga

An entrepreneurial, publicly traded Canadian company with patented electronics technology in the fire prevention and green energy space with B2B and B2C customers in Canada and the U.S. www.pioneeringtech.comResponsible for day-to-day operations including sales, marketing, finance, product supply, engineering, product development and TSX Venture exchange filing/reporting.

Led the Kodak Canada Consumer organization through the industry revolution from analog to digital.Made business decisions that maximized cash from declining businesses and provided capital for investment in growing businesses.Negotiated contracts and won business deals in new and emerging digital categories. Devised and executed a new go-to-market model for the Consumer Digital Business that generated millions in savings.Responsible for sales, marketing, revenue, margin, SG&A for the Consumer Digital Group including digital capture, digital photofinishing, inkjet and all consumer analog products. Had accountabilty for teams than held direct relationships with all major Canadian Retailers including Walmart, Staples Future Shop, Best Buy, Canadian Tire and Loblaw Canada. Responsible for all marketing, promotions and in-store merchandising executed in Canada. Responsible for the Toronto office facility that housed 180 Global Shared Services employees.

Managed the Toronto office of a multi-national agency in the Directional Marketing and On-line/digital advertising industry. Directly accountable for client service, sales, operations, and bottom line profit.

Business Team Leader Frozen Snacks/Green Giant. Led cross functional teams directly accountable for multimillion $ businesses. Responsible for all aspects of the business including people, revenue growth, marketing, consumer plans, trade plans and profit.

Managed multiple categories that generated multimillion $'s in revenue.

Sr. Product Manager - Jell-O (August ‘93- February ‘96)Product Manager - Kraft Cheese (May ’92 – August ’93)Product Manager - Baker’s Chocolate (May ’90 – May’92)Asst. Product Mgr - Coffee Division (August ’88 – May ’90)Financial Analyst - Consumer Foods (February ’87 – August ’88)

Mba, Finance

Ba, Economics

Activities and Societies: Zeta Psi Fratenity