Dan Malmud Email & Phone Number

New York City Metropolitan Area

New York, United States

Digital Director on the Holland America Line, Seabourn, LG, and LG Global accounts, leading teams of 5-10+ through all digital endeavors across the entire digital spectrum

Lead digital investment teams for MGM RI, Cirque du Soleil, Long Champ, and Ferrero USA, focusing primarily on direct IO buys with my hands in programmatic, search, and social

Digital Supervisor across the Carnival and Converse accounts

Greater New York City Area

Digital Strategy on Starbucks account

Greater New York City Area

Strategic Planning, Buying and Implementation of Digital Campaigns

Greater New York City Area

Integral part of the buying, planning and implementation processes for the Campbell's Digital AccountLead all day-to-day aspects of more than 25 different campaigns across the Campbell's Portfolio including reporting, billing, trafficking and implementation of placements as well as optimization and retargetingFundamental part of the development of marketing strategies across all digital channels presenting creative ideas and solutionsImprove client relationships by fostering open communications and sharing relevant industry news and trendsDevelop media recommendations built on syndicate research, internal research, and industry trendsUpload creatives and traffic tags to publishers through 3rd party ad serverSchedule and meet with publishers and vendors on a regular basis to gain insight into the most optimal verticals for planning a campaignAssisted in the implementation of the "Great Stuffing Debate" campaign, garnering several cross company awards

Greater New York City Area

Assistant to the campaign manager for the reelection of a Nassau County Supreme Court Judge• Aided in the organization and setup of fundraising events such as dinners and meet and greets• Helped in the administration and running of the mass mailing aspect of the campaign

Greater New York City Area

Led the hiring, research and event planning for multiple marketing programs• Booked over 20 successful test drive events for Ford Motor Company within a one month period with an average number of test drives reaching 25 per event rather than the required 18• Led the hiring of 44 people at 22 schools for Verizon’s Wireless Wednesdays program which involved having Brand Ambassadors flyer for and set up events on their campus to promote the Verizon name• Maintained databases of research on colleges, universities, venues and social media interactions (i.e. Twitter, Facebook, Foursquare, etc.) that were used to garner student interest

Greater New York City Area

Support the daily operations of a start-up Green Social Media company• Worked on, and helped run the Social Media outreach by providing updates on (Twitter, Facebook, etc.) and new means of outreach to both repeat and new users of the JustMeans website• Assisted in the redesign and editing process of the company website in an effort to ensure the ease in which new users could effectively navigate and understand the website• Researched various approaches to generate interest in, and expand the reach of JustMeans• Secured and maintained new business contacts in an effort to support the growth of JustMeans

Greater New York City Area

Aid in the research, development and implementation of programs used to increase membership and donations• Execute and examine all relevant market research and the data it provides• Analyze and interpret various trends and relationships that may occur between membership, visitation, and donations which will help determine how to most effectively increase membership, visitation and donations• Created and managed a highly effective system for tracking and regulating a database of current donors and members to determine what demographic attended the museum more or less frequently, which then allowed us to allocate our marketing resources more efficiently

Greater New York City Area

Worked on marketing campaigns which focused on creative thinking, research, interviewing, and team building• Aided in the design and execution of marketing campaigns for Microsoft, Ford, JetBlue and Starbucks • Led a group of interns in the creation of a mock marketing campaign for Gatorade: G2• Held interviews and helped hire people for various marketing campaigns• Created, organized and maintained spreadsheets and databases of school and student