Dan Mar began his academic journey studying ecology at U.C. San Diego, received his undergraduate degree from Humboldt State University and a teaching credential from CSU Monterey Bay. He went on to teach science in both public and private schools as well as overseas. Presently, he is a principal at High Tide Permaculture, a regenerative land-use consultation and project management company. He was the co-director of the Regenerative Cannabis Farm Award and served as a cannabis compliance consultant specializing in environmental regulations. Presently, he is a lecturer at Cal Poly Humboldt in the Cannabis Studies Department and is a member of the Humboldt Interdisciplinary Institute for Marijuana Research (HIIMR).