Dan Mares Email & Phone Number

Bucharest, Bucharest, RO

Bucharest, Romania

Responsible of the local team operations and the role will directly report to SVP, Marketing.Propose and negotiate marketing campaigns and building marketing strategies for different TBI bank businesses.Act as a brand ambassador and brand identity guardian.Keep close relationship with the whole team, make sure the organizational KPIs are followed and.

Bucharest, Romania

In this role, I was tasked with analyzing market and business data and trends in order to position, market and differentiate the brands and companies I worked on.My projects focused on commercial launches and brand building for the Telecom, Oil & Gas, Construction, Finance, Retail and FMCG industry, but also with a focus on CSR Projects, B2B Communications.

Bucharest, Romania

KZ Creative works as an external marketing department for DNATA in Romania. In my role, I am in charge of defining the marketing strategy and innovation approach for all airport and passenger services provided by DNATA on Otopeni Airport (the largest airport in Romania). From the yearly communication plan, to social media strategy and application.

Bucharest, Romania

At Raw Ideas, I worked on a variety of projects such as brand creation, national communication campaigns, employer branding and repositioning initiatives. This work included clients from the Cosmetics, Healthcare, Pharma, Real Estate and Auto industry.

Romania

As a Strategy Consultant, I worked on projects ranging from Brand Creation to MarketingStrategies for the Healthcare Industry, Cosmetics Manufacturer.I also worked with Ad Agencies that needed strategic input for pitches (Employer Branding Pitch for Molson Coors) or internal projects (Brand Creation for a Phytopharmaceutical Producer, National.

Bucharest, Romania

As a Strategic Planner, I was responsible for developing brand, business and communication strategy for my clients, from Insights to Channel Planning, daily briefs, consumer profiling, competitive analysis and client presentations. My client portfolio included VISA, Orange, Renault, Dacia, Nissan and Carrefour.Additional work included a won Regional Pitch.

Prague, The Capital, Czech Republic

• As a creative strategist I was responsible for researching target audiences, developing strategic insights and translate them into communication pro0ject using new tools and channels:
• Managed creative teams, projects and client presentations while also focusing on new business opportunities.
• Lead creative content development for traditional and online projects in order to communicate the brand's identity and the campaign's concept focusing on youth target
• Built cross-platform… Show more As a creative strategist I was responsible for researching target audiences, developing strategic insights and translate them into communication pro0ject using new tools and channels:
• Built cross-platform social media strategies and campaigns at a local and regional level
• Create and lead development of communication strategy to support the client's business objectives

Prague, The Capital, Czech Republic

• Project Coordinator for "Gambrinus Relaunch"Gambrinus, one of the biggest beer brands in Czech Republic, developed and ran a relaunchcampaign with multiple components: new visual identity and packaging, media launch.
• Checking the development process for all creative materials for this campaign including briefing/debriefing of McCann creative team and delivering needed material on time… Show more Project Coordinator for "Gambrinus.
• Checking the development process for all creative materials for this campaign including briefing/debriefing of McCann creative team and delivering needed material on time based on agreed project timing
• Oversight of all creative content in relation to agreed communication strategy, having in mind agreed KPI’s per each project phase
• Driving the creative work split and control per each communication channel, in close cooperation with the respective owner of a particular touch point – ATL, Online, PR. Show less

Bucharest, Romania

• Indygen was a second brand of Vodafone Romania created to deliver a youth proposition for the Romanian market. It operated as a separate mobile network (MVNO) for youth under 26.
• Member of the core team charged with developing the brand positioning, identity, the product principles and vision alongside the branding Agency.
• Designing, developing and coordinating the implementation of the Indygen product strategy and supervising the development agency (wireframing, usability and… Show more Indygen was a second brand of Vodafone Romania.
• Designing, developing and coordinating the implementation of the Indygen product strategy and supervising the development agency (wireframing, usability and design, testing and launch).
• Designing the customer experience for Indygen users (customer care system, CRM and loyalty campaigns) and the e-commerce strategy.
• Coordinating the Digital Agency in the launch and communication of the Indygen Brand: managing the agency selection process, supervising the development and the implementation of Indygen digital communication strategy..

Bucharest, Romania

• DTC is a cross-functional department aimed at aligning different JTI departments to deliver a unitary approach to consumer facing activities (brand and trade marketing, Key Accounts, HORECA activations)
• Designing, planning and implementing campaign mechanics for JTI consumer communication (brand campaigns, trade marketing and key accounts projects and events).
• Supervising the CRM agency: customer analysis, recommending and developing campaign mechanics, campaign analysis… Show more DTC is a cross-functional department aimed at aligning different JTI departments to deliver a.
• Supervising the CRM agency: customer analysis, recommending and developing campaign mechanics, campaign analysis reporting.
• Supporting the design process for JTI proprietary CRM platform, platform usability and result evaluation. Show less

Bucharest, Romania

• My main role was to support and deliver the media strategy and media projects for Ursus Breweries brand portfolio. One of the main focuses was on developing and managing new digital communication and channels:
• Coordinating the digital communication agencies
• Support in coordinating media agency.
• Media reporting and analysis for the marketing department.
• Media project management for entire brand portfolio Special Assignment: Grolsch Junior Brand Manager… Show more My main role was to support and deliver the media strategy and media projects for Ursus Breweries brand.
• Media project management for entire brand portfolio Special Assignment: Grolsch Junior Brand Manager

Bucharest, Romania

Supporting the media manager in coordinating URSUS Breweries media and digital agencies.Creating and delivering accurate media reports and analysis for the marketing department.Implementing, developing and evaluating the media component in all campaigns for the URSUS Breweries Portfolio.Special Achievements:Media Project Manager for 2 national campaigns.

Bucharest, Romania

1. Liaise between OSCE Officials and Romanian Electoral Authorities: obtaining information regarding the electoral situation; establishing and maintaining contact with various electoral authorities; 2. Assisting the OSCE Official Election Analyst: ensuring translations during meeting; drafting the minutes of the meetings; translating decisions.

Bucharest, Romania

Developing the company image and identity, finding new clients, creating commercial offers, identifying new business directions, participating in public tenders and overseeing the general management of the company.

Bucharest, Romania

1. Identifying new business directions and find new development opportunities2. Finding new clients for existing services and products.

M.A., National Security And Defense

B.A., Philosophy - International Relations

Activities and Societies: President of FILOS Association – Faculty of Philosophy, University of Bucharest, Romania Member of the.

International Politics

Activities and Societies: United Nations Association I was there on a Soros Scholarship