Designalytics is a tech-enabled platform that enables consumer-packaged-goods brands to proactively monitor, measure and manage package design performance.Our subscription-based category analysis helps you assess the opportunity for redesign and alerts you when competitors have made effective design changes. Additionally, subscriptions include valuable skill-building content for brand managers to elevate their game. We currently offer subscriptions to more than 75 consumer-packaged-goods categories.

MobiSave is a mobile advertising and coupon provider serving Fortune 500 CPG clients. Recruited by the founders and private equity firm (Loeb Enterprises | Loeb.nyc) to spearhead sales, marketing, product development, GTM strategy, and partnerships for a mobile startup that connected CPG brands to consumers to deliver targeted advertising and coupons.Built MobiSave from beta to commercial launch. Achieved $5.6M in sales and the most active user base in the industry two years post launch.Won business with 50+ leading consumer packaged goods (CPG) manufacturers including Johnson & Johnson, Kraft-Heinz, PepsiCo, Unilever, Mondelez, Clorox, Kellogg’s, Campbell’s, Smithfield Foods, Henkel, Danone, Bayer Consumer Health, Conagra, Hormel, Heineken, Chattem, Seventh Generation, Time Inc., Hain Celestial, Premier Nutrition, Post Consumer Brands, Ken’s Foods, Seattle’s Best, and Conair.Spearheaded post-merger integration with Fetch Rewards (another portfolio company of Loeb Enterprises) and consulted with multiple companies within the Loeb portfolio.

Advantage Solutions: Sales, Marketing & Technology is a business solutions provider serving CPG manufacturers and retailers with $1.6B in annual revenues and 38K employees. Recruited by the President to develop new services and retail channels using existing in-store merchandising assets to drive incremental revenue for retail, CPG and healthcare businesses.Developed a novel health & wellness in-store program for Sam's Club and Rite Aid and sold $1.7M in pilot advertising revenue to 24 CPG customers in eight months.Led the development and sales of a new digital media platform that used QR codes to enable recipe distribution and sold $1.1M in pilot revenue to 55 CPG and retail customers in 14 months.Secured an exclusive in-store demonstration contract with The Kroger Company leveraging 30K part-time employees to deliver comprehensive coverage and best-in-class sampling execution.

Linkwell Health was the first HIPAA-compliant health plan marketing network that used patient data to connect brands and retailers to individuals clinically diagnosed with chronic conditions.Led the sales and marketing functions and sold 16 pilot programs in 2008 that led to Series A funding in 2009. Over delivered the 2010 plan, achieving $1.6M in revenue.Major advertisers included Beltone, Coca-Cola, Curves, CVS, Darden, General Mills, Life Fitness, Luxottica, Nestlé, Novartis, Nutrisystem, PepsiCo, P&G and Rite Aid.Developed health plan positioning & marketing strategy resulting in signed partnerships with major plans such as Liberty Medical, Humana, Cigna, EmblemHealth, Blue Cross Blue Shield of Florida (BCBSFL), Blue Cross Blue Shield of Massachusetts (BCBSMA), Blue Cross Blue Shield of North Carolina (BCBSNC), Blue Cross Blue Shield of Tennessee (BCBSTN), and Healthfirst, representing 35M covered lives nationwide.

Affinnova is a private equity-backed market research firm with $6M+ in annual revenues and 30 employees. Selected by the Chief Executive Officer and private equity owners (Flagship Pioneering) to rebuild sales and client services for an AI startup which provided online solutions that enabled marketers to develop new products more successfully.Focused on the CPG vertical including revamping the company’s value proposition and talent that resulted in company sales growth from $1.7M to $6.2M in two years.Major customers included Coca-Cola, Dr. Pepper Snapple, GSK, Henkel, Hershey, Merck, Nestlé, Pfizer, P&G, Scotts, Unilever, and Walmart.

Imagitas is an authorized affiliate of the USPS® connecting brands to millions of new movers across the US. The firm generated $100M+ in annual revenues and had 100 employees. Recruited by the President to develop, launch and build a new vertical for Imagitas – The Catalog Division. This was the most successful new product launch in the company’s twelve-year history. The Catalog Change of Address Card was a critical factor in the sale of Imagitas to Pitney Bowes.Sold beta test to 39 top catalog companies delivering $0.7 million in sales. Post-beta year one sales reached $8 million with a gross margin of 85%.Penetrated over 60 leading catalog companies and developed relationships with industry executives at: Cabela’s, Corner Stone Brands, Dell, J Jill, JC Penny, Lands' End, Restoration Hardware, Sharper Image, Spiegel, The Home Depot and Williams-Sonoma Inc.Developed the go-to-market strategy that established a value-based pricing model 8 to 16 times higher than industry norms. This included strategic rationale, consumer insights, total economic value and program analysis.

Catalina Marketing enables brands to deliver personalized targeted marketing powered by the largest database of shopper purchase history in the world.