Steer the helm of daily operations, crafting and executing strategies with our Global Heads of Sales, Marketing, ECommerce, Merchandising, Design, Development, and Production for the iconic brands: Etnies, Emerica, ES, and 32. Lead with precision, inspire with innovation, and drive unparalleled success across our diverse footwear and apparel lines.

Lead the product creation process and ensure brand integration between product, marketing and sales. Oversee daily operations of the Merchandising and Design teams.

Shuco LLC : Established in 2010 as a resource that creates compelling footwear product concepts for our clients. We offer expertise in Merchandising, Design, Development, Production and Strategic Planning within the Footwear Arena.Partnered with Giacobazzi LLC to form CPC LLC and run the Gourmet Footwear Brand.7/10 – 7/17 Partner – VP Merchandising and Design, Sales & CFO Footwear and ApparelRan all daily operations. Negotiated contracts as well as set global revenue targets and strategies for network of 19 countries. Developed strategies with partners and approved all creative for marketing and gourmetfootwear.com. Created strategies and executed brand vision in market and set marketing budgets accordingly. Managed P&L and financial reporting as member of board of Shuco and CPC LLC. Led line planning process for all products designed, developed and manufactured by the company.• Oversaw all direct to consumer programs, resulting in average annual revenue increases of 40% since 2012.• Successfully negotiated distribution agreements with 12 International Distributors handling 19 Countries• Implemented Navision operating system that streamlined and connected company’s supply chain with our financials• Built Go-To Market Calendar for both Footwear and Apparel Categories of the business• Mentored all Marketing, Sales and Operational Staff on a daily basis with consistent and clear communication

• Lead all aspects of M & D function, from budgeting, staffing, creative direction, market segmentation, revenue targets and profitability for Men’s, Women’s, Kid’s Footwear, Snowboard boots & boards• Built organization to support DC’s evolution of being a small core skate brand to a viable global footwear business (Total staff 30 with 6 Direct Reports)• Responsible for leading categorical initiatives for each segment of our business• Led growth of footwear business from 85 to 285 million from FY 03 to FY 09• Implemented line planning strategies that increased avg. unit price by 30 % in men’s & women’s• Initiated expansion of kids business that generated growth from 4 to 40 million from FY 03 to 08• Responsible for leading the design and development of 6 patented technologies (skate and snow categories)• Implemented global line planning process for our EU and APAC operations• Play key role on DC’s Executive Management Team for all key Brand and Strategic Decisions• Perform high level presentations to Global Sales Team, Major Accounts and Internal Quiksilver Executives• Negotiate and sign contracts with artists for Co branded products and outside design services • Promoted to SVP in October of 2005• Promoted to VP of Footwear M & D in Oct. 2004 from Category Director. Original hire date 8/03

• Responsible for P & L of all Footwear and Equipment Categories. Total Revenue $210,000,000 CDN• Improved Net Profit Margin by 2-percentage points year over year in a promotional market.• Instituted a discipline demand planning and inventory management process that led to a cleaner inventory position and improved inventory turns.• Contributed to strategies leading to market share increases in golf, team sports and fitness categories.• Supervise, mentor, train and monitor business unit personnel through goal setting, HR planning, and daily coaching; total staff of 16 direct and indirect reports.• Develop, forecast, monitor and report revenue, margin, and inventory targets vs. budget on a monthly basis. Provide necessary benchmarks to sales, marketing and finance on terms, margin, discounts, revenues, pricing, forecasting, product initiatives and brand positioning.• Act as a liaison to NIKE Corporate on all aspects of Canadian Footwear and Equipment marketplace. • Analyze market share, consumer trends, competitor insights and direct merchandising plans to attack opportunities.

• Responsible for all aspects of product creation for a $500 million annual footwear business for Nike’s Strategic Account group, which includes Footaction USA, The Finish Line, and The Athlete’s Foot (1400 Retail Locations). Managed staff of 3 PLM’s including salary admin and budgeting• Led the footwear product process through Design, Development, Sales, Production & Delivery.• Led product creation effort on RNG concept for Finish Line leading to double digit increases in running category. Concept still exists today at retail.• Successfully sold in 6453 concept and swoosh RNG concept to NIKE Global Product Team.

• Responsible for creating differentiated market concepts and footwear product plans for Footaction USA. Execute the product plans contributing to the growth of an annual $200 Million Footwear business.• Responsible for pricing and Nike profitability of footwear products created for Footaction USA. Led product process leading to consistent growth in revenue and secured a 2 pt. Net Pricing Margin increase.• Consistently briefed and executed large volume programs for Footaction USA. • Led product creation process for 6453 concept securing over 200,000 units sold.• Led product creation process for Collection 2000 that reestablished the Nike Dunk and the Air Max 90 in the Global marketplace.• Developed streamlined processes improving Nike’s sample to booking ratio’s from 25 to 33 %.

• Develop and manage the Strategic Account educational programs and budget of $560,000.• Responsible for ‘sell in’ and execution of educational programs to Nike’s Strategic Accounts. • Identified, briefed & executed an in store educational tool for Footlocker that was adopted by all accounts.• Developed and executed a staff incentive program with Champs that improved sell thru during key Back to School selling season.

• Develop and manage Regional budget of $678,000. (Direct Management of 9 EKIN’s)• Played an integral part of a team that established the NIKE University program • Helped coach and lead 5 EKIN’s to job promotions within various parts of NIKE Corporation

• Manage 16 CSR’s who directly represent NIKE on all aspects of business operations• Created overflow process that utilized other trained departments leading to record low customer wait times • Executed in conjunction with AT & T a call monitor system that established new methods to analyze call volumes. Led to recommendations to call share between all 3 CS facilities nationally.

• Developed a rotating attendee schedule for operations meeting to improve inter company communication.• Manage 8 Customer Service Reps who process all footwear future orders & issues for Eastern USA• Improved Account and Rep satisfaction by developing reporting processes learned from best practices of present CSR’s.

• Provide direct customer assistance to NIKE Accounts and Sales Reps operating throughout the USA• Led all CSR’s in revenue generation through direct account interaction via Lost Demand Reporting system.