Dan Mcdermott Email & Phone Number

Warren, Michigan, United States

Troy, MI

Dearborn, MI

• Led collaboration across 35 people and 8 teams including creative, legal and finance groups; responsible for the delivery of the following work streams:
• Create, validate and gained approval for distribution of Cross Vehicle Technology content for SYNC 3/4, Cross Vehicle Technology Playbook style guide, Ford Co-Pilot360 Playbook, and Ford Pass
• Responsible for curating content and securing usage rights for use within the Dealer Experience Channel
• Develops presentations to promote Ford national Certified Pre-Owned dealer program
• Accountable for managing budgets associated with content creation and advertising spending
• Led sourcing and selection process for a variety of purchases including national video content and giveaways

Michigan

• Project Management Create and execute the development of digital and print material for automotive advertising Alignment of marketing message with brand and communications Maintain daily working relationships with.
• Product Information Specialist Streamline processes and ensure the highest levels of content accuracy, consistency and timeliness Stays abreast of trends in the market to ensure the product's competitive position
• Technical Writer Responsible for taking complex, technical information written by engineers and converting into an easily understandable format for digital/print advertising and public speaking events per client.
• Technical Copy Editor Review creative team content for technical errors, omissions and general inconsistencies

Farmington, Michigan

• Worked closely with clients, engineering and product development departments to review accuracy of product description, photography and illustrations
• Created product specifications, competitive claims and affidavits
• Maintained accurate records of engineering claim verification/affidavits and all associated support materials
• Provided product data, insights and perspective to help resolve issues involving the strategy, creative, legal, and account services teams
• Researched and provided updates regarding product content and informs agency teams of changes and their significance

USA

• Worked with Ford, GM and ZF Automotive on experiential marketing events, auto shows(NAIAS, NY, LA), product launches and ride and drives
• Trained and enhanced the sales process and product knowledge base of dealership personal