Dan Mcelroy Email & Phone Number

Bentonville, Arkansas, United States

Bentonville, Arkansas, United States

Bentonville, Arkansas

Bentonville, Arkansas

• Analyze client data files to create actionable insights for Walmart sales presentations• Create and run weekly Retail Link reports for CPG clients

Springdale, Arkansas

• Analyzed and prepared category insights using IRI and EYC shopper card data for presentations to Jewel and Giant Eagle merchants across all Tyson packaged categories• Worked cross functionally with sales and retail team to ensure volume and distribution goals were met• Provided Shopper Insights and assortment analysis data to Jewel merchants resulting in 7 incremental items and 2 new brands

Springdale, Ar

• Prepared and presented Total Store Leadership initiatives to Walmart buyers • Trained and developed Walmart sales team on IRI, Nielsen and RichMix• Utilized RichMix to conduct assortment analyses by market for refrigerated categories • Developed relationships with Walmart and Sam’s Club buyers through sharing category deep dives and opportunities• Presented Quarterly results to +40 members of Tyson’s Walmart Sales and Customer Service teams• Worked with Sales and Business… Show more • Prepared and presented Total Store Leadership initiatives to Walmart buyers • Trained and developed Walmart sales team on IRI, Nielsen and RichMix• Utilized RichMix to conduct assortment analyses by market for refrigerated categories • Developed relationships with Walmart and Sam’s Club buyers through sharing category deep dives and opportunities• Presented Quarterly results to +40 members of Tyson’s Walmart Sales and Customer Service teams• Worked with Sales and Business Units to identify opportunities for new items and expanded distribution Show less

Springdale, Ar

-Conducted category and brand deep dives into shopper behavior and communicate actionable insights to Tyson’s marketing and sales teams-Led the development of internal and retailer facing reports with a focus on shopper insights-Trained and developed Tyson associates in the National Consumer Panel and CSIA-Proposed and implemented incremental revenue projects worth $240,000+-Worked with Tyson’s Walmart Category and Insights team to provide Walmart buyers with relevant shopper… Show more -Conducted category and brand deep dives into shopper behavior and communicate actionable insights to Tyson’s marketing and sales teams-Led the development of internal and retailer facing reports with a focus on shopper insights-Trained and developed Tyson associates in the National Consumer Panel and CSIA-Proposed and implemented incremental revenue projects worth $240,000+-Worked with Tyson’s Walmart Category and Insights team to provide Walmart buyers with relevant shopper insights at both the category and brand levels Show less

-Collaborate with cross functional team and the Sam’s Club buying team to develop and launch an exclusive item resulting in a 10 week in and out item at 80% ACV-Report financial results, risks, and opportunities back to the Stonyfield organization -Create QPS and JBP presentations for Walmart-Develop and implement shopper marketing programs tailored to customer-Forecast both short term and long term sales for both Sam’s and Walmart-Manage supply chain and logistics for both… Show more -Collaborate with cross functional team and the Sam’s Club buying team to develop and launch an exclusive item resulting in a 10 week in and out item at 80% ACV-Report financial results, risks, and opportunities back to the Stonyfield organization -Create QPS and JBP presentations for Walmart-Develop and implement shopper marketing programs tailored to customer-Forecast both short term and long term sales for both Sam’s and Walmart-Manage supply chain and logistics for both Walmart and Sam’s -Manage Acosta relationship to ensure operational excellence -Advocate organics and Stonyfield with the Dannon team and with the customer Show less

-Led cross functional team that resulted in an increase in MABD by +19%-Prepared insights and recommendations for Top to Top and buyer meetings at Walmart-Utilized multi-source data analysis to communicate opportunities to customers which resulted in 21 new items and expansion of existing items-Communicated detailed knowledge of the organic yogurt consumer and category in order to help Walmart become a key player in the industry-Collaborated with Trade Planning and Marketing to… Show more -Led cross functional team that resulted in an increase in MABD by +19%-Prepared insights and recommendations for Top to Top and buyer meetings at Walmart-Utilized multi-source data analysis to communicate opportunities to customers which resulted in 21 new items and expansion of existing items-Communicated detailed knowledge of the organic yogurt consumer and category in order to help Walmart become a key player in the industry-Collaborated with Trade Planning and Marketing to develop 2013 marketing plans for Mass/Club-Monitored and adjust sales forecasts based on consumer trends and marketing events-Weekly and ad hoc reporting for Walmart and Sam’s Club Show less

-Create and analyze Retail Link Sales Reports for the internal executive team-Analyze data to solve ad hoc problems and create action oriented solutions-Maintained a +99% instock on entire portfolio by creating strategies with Walmart and Sam’s Club replenishment managers-Coordinate new item production and launch for biannual modular relays-Key contact for developing business with Walmart Mexico-Organized, scripted, and tracked Walmart and Sam’s Club demos-Active… Show more -Create and analyze Retail Link Sales Reports for the internal executive team-Analyze data to solve ad hoc problems and create action oriented solutions-Maintained a +99% instock on entire portfolio by creating strategies with Walmart and Sam’s Club replenishment managers-Coordinate new item production and launch for biannual modular relays-Key contact for developing business with Walmart Mexico-Organized, scripted, and tracked Walmart and Sam’s Club demos-Active participant in monthly S&OP meetings with executive team-Analyze Retail Link data, IRI data, and Spectra data to organize growth strategies -Create store specific script orders for various store promotions -Provide monthly forecasts for both sales and operations Show less

Led time-labor study effort that shows the opportunity for the open sale of video games with potential savings of $10mm labor and $54 mm increase in profitBuilt and organized Walmart modulars in Walmart stores, Walmart Layout Center, internal layout room, and using ProSpace to submit for buyer approvalLed preparation of weekly New Release evaluation for 20-60 titles with Sr. Buyer, Sr. Planner, and Replenishment ManagerPulled Retail Link reports and analyzed data in Excel for… Show more Led time-labor study effort that shows the opportunity for the open sale of video games with potential savings of $10mm labor and $54 mm increase in profitBuilt and organized Walmart modulars in Walmart stores, Walmart Layout Center, internal layout room, and using ProSpace to submit for buyer approvalLed preparation of weekly New Release evaluation for 20-60 titles with Sr. Buyer, Sr. Planner, and Replenishment ManagerPulled Retail Link reports and analyzed data in Excel for Walmart senior planner and buyers Show less

Mba, International Business

Bachelor Of Science (Bs), Golf Course Operation And Grounds Management