Dan Mckay Email and Phone Number

Analytics Technology• Manage technology vendors and participate in contract negotiation.• Responsible for tool architecture.• Write detailed user stories to be implemented by developers. QA and sign off on work.• Implement and maintain appropriate privacy controls.• Technology stack includes. o Adobe Analytics / Customer Journey Analytics o Adobe Experience Platform (tag manager, schemas, data streams) o Optimizely: client side and server sideCustomer Behavior Analysis• Leverage analytics tools to help stakeholders answer business questions.• Execute A/B tests as part of program of systematic learning.• Monitor performance of key features and help Product and Technology partners understand opportunities for improvement.• Take the initiative to publish insights on trends and patterns that stakeholders may not be asking about.• Create and maintain Adobe dashboards to help stakeholders access data relevant to daily decision making.Channel Performance Analysis• Leverage enterprise data to understand how owned digital platforms perform relative to brick and mortar stores and third-party digital platforms.• Use modeling to produce probabilistic forecasts. Use cases include: o 52 weeks sales forecast with delta to financial goals o Predict ideal product mix for holidays/events o Product affinity for recommendations• Researching the impact of offline phenomena on online sales o Brick and mortar footprint o Price changes impact on customer demand o Macro-economic events (Federal Reserve data, competitor quarterly reports, weather)• Create and maintain Tableau and Power BI Dashboards to help stakeholders access channel data.

SEP 2014 – PRESENTMANAGER DIGITAL ANALYTICS, INTERCONTINENTAL HOTELS GROUPLead analytics team responsible for measuring performance of a multi-billion dollar digital channel including IHG.com and IHG mobile appGenerate insights from raw data and recommend specific actions to improve customer experience and gross revenueDevelop and govern processes by which data is collected, analyzed, interpreted and how resulting insights are presented to multiple business unitsPresent performance analyses and insights to executive-level stakeholdersLeverage quantitative and qualitative data to diagnose customer pain points and consult with product owners to develop high ROI solutions, including determining opportunities to deploy A/B testing processes and measuring resulting dataIdentify customer segments and advise business leaders on how to best leverage to anticipate and serve customer needsDistinguish between meaningful and random correlations to find truly causal relationship patterns in large data setsResponsible for strategic direction and performance development of analytics teamManage and administer a mature Adobe Analytics implementation—including governing use and assignment of evars, events, classifications, processing rules and VISTA rules—covering 14 domains and two mobile appsWork with developers to manage a technology stack that includes data layers and tag management to deliver multiple analytics tools to web and app environments

Ownership, maintenance, and implementation of a suite of ecommerce analytics toolsIn depth analysis of how changes to multiple ecommerce platforms affect customer segments and uses cases.Long term analyses of how multi month long releases affect customer behavior and revenue performanceOriginal ad hoc analyses of customer behavior that help guide product and design teams

-Analyzed 100+ media related domains-Advised stake holders on trending stories-Assisted with maintenance of analytics tools

-Lead analyst for http://www.autotraderclassics.com/-Developed raw Google Analytics implementaton into a robust reporting tool-Advised sales teams on key stats

-Lead analyst across several major accounts-Delivered recurring reports