As the Director of Growth Marketing at Podimetrics, I leverage my 10+ years of experience and certification in marketing technology to optimize the company's digital presence, reach, and ad conversions across a variety of paid and organic channels. Podimetrics is a mission-driven company that provides a smart foot mat that can detect diabetic foot ulcers, a common and costly complication of diabetes.My core competencies include developing and implementing funnel-wide strategies for sales and marketing teams to drive growth and technical optimization. I also build analytics and reporting infrastructure that provide clear insights into the company's performance and growth opportunities. Additionally, I have a proven track record of increasing organic traffic, social media engagement, and lead generation through SEO, Google Ads, and content marketing. I am passionate about empowering people to do their best work through technology, automation, and business process optimization.