Dan Mckenna Email & Phone Number

Global, Gb

Global, Gb

Global, Gb

• Leading the law firm’s communications strategy and operations designed to foster revenue growth by building brand preference via a consistent media presence that demonstrates a differentiated expertise.• Overseeing the firm’s global Public Relations and Communications team, which is responsible for media relations, crisis management, executive messaging, internal communications, social media and awards/rankings.• Serving as a chief communications advisor to law firm leaders, including: advising management on media engagement related to issues impacting the firm and overall industry trends, generating firm-wide and lawyer-specific communications opportunities in a consistent effort to raise the firm’s profile, and counseling lawyers on all aspects of communications to ensure risk is managed and messages are optimal.• Acting as the firm’s lead media liaison, establishing, growing and maintaining relationships with regional, national and global media.• Providing crisis management guidance to firm leaders while working with general counsel on important reputational issues that have external and media implications.• Elevating the firm’s social media presence by overseeing the development of compelling and consistent content that complements the firm’s messaging strategy. • Increasing the strength of the law firm’s brand and maximizing third-party endorsement opportunities through the management of its awards and surveys process.• Overseeing internal communications campaigns related to firm-wide initiatives. • Serving as editor-in-chief for the firm’s intranet and internal newsletters.• Identifying opportunities to incorporate environmental, social and corporate governance (ESG) priorities – including diversity, equity and inclusion (DEI) initiatives – into overall communications approach.• Managing the firm’s relationship with an external public relations agency, ensuring that this investment receives maximum return in positive earned media coverage.

Plano, Texas, Us

• Developed and executed marketing and public relations plans for corporate clients.• Integrated clients’ public relations strategies into their overall marketing campaigns.• Produced comprehensive P.R. plans to help clients strengthen their market profiles.• Conducted media training using an audience-first approach with compelling messages.

Houston, Tx, Us

• Acted as a spokesperson for the organization at games and other team events.• Organized press conferences, corporate appearances and community engagements.• Produced all press materials pertaining to the team, including media guides and press releases.

Dallas, Tx, Us

• Wrote articles for team publications• Coordinated interviews for the media. • Acted as the lone media contact at all team practices.