Dan Mclaughlin Email & Phone Number

Norwich, United Kingdom

UX Designer for Collecting Cars and Watch Collecting.Aligned to agile feature team. Responsible for digital experience design, from initial research and ideation through to prototyping, customer testing and optimisation.

Norwich, England, United Kingdom

UX Designer aligned to multiple strategic projects over a 7 year period: a senior member of Aviva’s in-house UX, UI Design and UX Research team. I’ve had the opportunity to work across multiple brands in that time, on both direct to consumer and B2B deliveries, and have the ability to work iteratively and tailor my approach to the customer need or project at hand.I continually stretched and developed myself during this period, and am now comfortable with user research whether in the form of formal labs, guerilla testing or contextual analysis. I’ve built up a good working knowledge of Accessibility with the support of my team and and am now evangelical about Design Sprints, having run multiple virtual workshops over the past couple of years to great effect.I have strong attention to detail, wireframing and prototyping skills, most recently in Figma, can deal with complex deliveries across multiple workstreams, and have the ability to articulate design to, and collaborate effectively with, stakeholders at all levels.

Norwich, United Kingdom

Dual focus with this role: key responsibility the interpretation, scoping and shaping of demand requests into the web and mobile delivery teams. This required close collaboration with business owners to understand and document their requirements, articulate these and obtain estimates from the respective disciplines (UX, Design, Dev, Tech, Test, Optimisation etc). Close alignment with scheduling team required to provide clarity on delivery dates (waterfall) and in supporting the transition to agile feature/platform team model.Wider responsibility to interpret and collate demand across the Digital Integration team (including Web & Mobile delivery, eSecurity, Customer Data, Data Analytics, Integration & Messaging), co-creating a Kanban board to articulate this with business area leads, chairing regular forums to review and collaborating to identify upcoming challenges/opportunities with resourcing and priority calls.

Account Management role within web and mobile delivery team, facing out to business leads in Aviva Direct, Life and Intermediary & Partnership teams. Close working relationship with stakeholders required to understand existing digital capability and business objectives, benchmarking these against the Digital and Architecture strategies, and co-creating roadmaps to support the prioritisation and delivery of digital change. Provided UX support and end-to-end project management where appropriate.

Norwich, United Kingdom

Account Management role within Aviva Web Operations team (in-house development centre incorporating UX, Design, html and Tech development, Analytics and Optimisation), responsible for stakeholder management, resource planning, scoping and shaping for the majority of deliveries, UX and/or end-to-end project management in appropriate cases. Contributed to the development of UK Digital strategy in conjunction with external consultancy: establishing the case for digital investment to UK exec. Lead role in articulation of digital vision for UK Direct team.

Norwich, United Kingdom

Equivalent to Product Owner role: responsibility for process completion and new business conversion for the Aviva Direct digital journeys. Content owner for the direct product set and custodian of customer quote & apply journeys.Responsible for continuous optimisation, utilising feedback from customers, product and operational teams, benchmarking, user testing and agency feedback to deliver a coherent change roadmap to continually drive performance. Responsible for briefing changes into IT teams, from bau fixes to major projects such as the Aviva rebrand and back-end migration to Exceed.

Norwich, United Kingdom

Member of Aviva's inaugural UX team, working across multiple domains including norwichunion.com, rac.co.uk and bsm.co.uk. Responsibility for definition of user journeys across customer-facing sites and applications including RAC Route Planner, providing consultancy on new proposition launches, optimising existing journeys and clean-sheet Information Architecture. Tasks included the creation of personas, site maps and wireframes, the facilitation of in-house user testing, the commissioning of external research and the management of agency resources.

Norwich, United Kingdom

Leading a team of 4 consultants responsible for the content and customer experience for insurance products on norwichunion.com. This team were accountable for SEO, conversion rates, interpretation of web analytics and optimisation of customer journeys. Liaison was required with IT and stakeholders including marketing and product development teams.

Horizon Business Centre, Norwich

Succession of customer-facing role across sales and customer service teams within Norwich Union Direct contact centre. I progressed to the coaching team: mentoring and supporting my colleagues to improve their performance. This culminated in my taking on the role of Coaching Manager, responsible for 15+ members of the team responsible for training and performance coaching across the centre.