Daniel Melvin Email & Phone Number

Boise, Idaho, United States

Dallas, Texas, United States

• Developer of strategic marketing, content, communications, brand and PR campaigns for the start-up healthcare company Direct Orthopedic Care.• Fully disrupted the orthopedic healthcare space in multiple US markets to generate over 160,000 new patients to orthopedic clinic locations. • Integral to increasing annual revenue growth by an average of 25% year-over-year (2017-2022) by increasing average volume of patient return visits in excess of 14,000 visits per month.• Lowered overall new patient acquisition costs by an average of 15% year-over-year. • Worked across multiple corporate service lines as well as MSO partnerships to provide strategic communications and business development initiatives that increased overall patient LTV an average of 15% year-over-year, consistently. • Integral in the creation of all content, design and production of traditional, digital and programmatic media (OTT, CTV, digital audio, paid search (PPC)) campaigns.• Wrote and directed all SEO & SEM content and campaign strategies as well as the creation of all print, collateral, organic social media and email marketing efforts. • Recruited and managed physician/provider outreach team generating consistent patient referral growth of 25% each year.• Collaborated with key stakeholders across multiple product lines for content development, infographics, event marketing, collateral development, change management, cultural, and other department-focused initiatives. • Directed public relations and community outreach campaigns (thought-leadership, blog writing, press releases, etc.) highlighted by an estimated $250k in free media exposure during Covid pandemic. * Co-founder of Run for the Flag fundraiser for Folds of Honor non-profit organization that raised in excess of $50,000.

Boise Metropolitan Area

• Established and maintained the overall direction, operations and performance of advertising-marketing agency that consistently grew in excess of 20% in gross revenue each year. • Directed creative and account teams that serviced over 75 clients in a variety of product and service industries. Including: Tech, Healthcare; Mortgage & Finance; Real Estate; Retail; B2B Marketing; B2C Marketing; CPG/CPS. • Primary lead for client-stakeholder relationship and collaboration responsible for all research, brand alignment, strategy, copy writing, content creation as well as communication initiatives and adherence to client brand standards. • Lead generator, tone of voice monitor and contact point for public relations and corporate communications initiatives with national trade media as well as local and regional media. • Crafted marketing plans and go-to-market strategies for new entrepreneur/start-up entities as well as legacy clients. • Established healthcare division to service an extensive client list of healthcare concerns. Including: Neurology; Oncology; Ophthalmology; ER/Surgical; Orthopedics; Cardiology; Radiology; Interventional Vascular; Interventional Pain; Dental; Primary Care; Urgent Care as well as other physician practices. • Partnered with owners, sales executives and client-facing teams to design custom sales and video presentations for vendor-supported events. • Cultivated & maintained key customer and physician outreach relationships as well as craft marketing strategies, developed marketing materials and managed client budgets in excess $15M. • Managed creative content marketing teams that generated revenues in excess of $1M annually.• National award recognitions for digital, web, graphic design, audio and video production.

Usa

• Designed and implemented successful marketing campaigns for a multitude of national brands. Including: Albertsons, Ethan Allen, Wells Fargo, Key Bank, Lennox, Kraft, Nabisco, Glaxo-Smith-Kline, and other life science companies generating millions in incremental sales revenue. • Initiated the creation and coordination of numerous multi-channel community engagement events and strategies. Including: Cross-promotional partnerships, sports marketing events, product PR launches, customer-facing public events and sponsorships. • Responsible for vendor management and collaboration for campaign-specific idea generation and execution. • Co-partnerd with internal and external sales teams to design sales presentations to local, regional and national clients. • Awarded Presidents Club; Million Dollar Plus Club; Top Sales Producer 1997-2002.

Abj Journalism, Media Management - Marketing & Communications

Activities and Societies: WUOG-fm Radio: General Manager; Underwriting Sales; Public Affairs UGA Soccer Club. P Princeton University.

Business Administration And Management, General

Activities and Societies: Georgia State Soccer Team: NCAA Div 1