Dan Miedema Email and Phone Number

Managed implementation and integration of company wide CRM & MOS. Created roadmap for future initiatives that aligned with customer needs, along with strategic vision of business stakeholders. Creation of designs, business requirements, and development scope to develop new programs, platforms, and products. Utilization of analytics platforms to ensure KPIs are being met and improved upon.

Managed company wide lead generation, lead management systems, automated marketing campaigns, and marketing analytics. Worked closely with sales/executive management to implement new systems & software to maximize performance. Managed lead administration team. Responsible for cross-platform integrations & project initiatives to streamline customer experience.

Responsible for administering Lead Management software, lead routing, lead purchasing, and sales & marketing analytics. Implementation of new strategies to help increase productivity. Drive divisional growth through creation of new digital marketing platforms. Managed vendor relationships.