Dan Morris Email and Phone Number

- Formed new team dedicated to surfacing insights quantitatively, through cohort, churn, and lifetime value analysis, and qualitatively, through research design sprints.- Built analytics environment around 11 terabytes of web analytics data using Apache Spark, Databricks, Redshift, and Tableau.- Helped secure funding for new product initiative.

- Managed operations for $80M+ digital product/engineering teams- Implemented global innovation programs including design thinking bootcamp- Secured partnership with Girls Who Code to host first annual summer immersion program- Developed go-to-market strategy for simulcasting linear TV streams into apps - Researched innovation labs and helped launch R&D program developing weekly prototypes

- Initiated and led the development a cross-platform video measurement solution.- Evangelized master data management through proof-of-concept, leading to formalized program within Viacom- Launched and managed program for first party data capture initiatives

- Drove development of a data warehouse.- Worked with a large number of stakeholders from disparate business groups to determine business needs and prioritize the product roadmap and backlog. - Evangelized the use of data for 1:1 marketing, user segmentation and the creation of actionable insights.- Managed the infrastructure for data integration, reporting and analysis for a large breadth of data including: Social Media, CRM, Website Visitation and Retention, Mobile VOD, Mobile Apps, Video Quality of Service, Billing, Content Consumption and Monetization and Music (Lyrics, Artist Bios, Royalty Reporting)

- Managed network wide implementation of Omniture Media Tracking from requirements gathering through end user training.- Facilitated the building of the necessary infrastructure to roll out self service capabilities to mobile producers and executives network wide. - Led objective driven business analysis to determine next steps for a variety of projects.

- Led the development of a data mart used for reporting and analysis related to partner syndication for online video, download-to-own transactions and third party data.- Provided key stakeholders with a self-service reporting solution via IBM Cognos.

- Conducted industry analysis related to emerging media as well as MTVN's competitive landscape.

- Produced actionable recommendations for VH1 and CMT based on internal tracking via Omniture as well as third party data.