Manages the Nissan & INFINITI Brand Tracking studies to ensure key functional teams & leaders understand the areas of brand strength and opportunities - and recommends actions to improve brand positioning• Leads cross-functional "Brand Opinion Improvement Task Force" quarterly reviews with senior Nissan/INFINITI leadership• Validates the approach and results for Nissan's Market Mix Model (MMM) in order to achieve optimal balance of FMI (media spend) and VME (incentives) to hit sales and brand opinion targets• Introduced Customer-Centric Cafe innovation workshops to reveal new product opportunities and whitespace in collaboration with key Nissan functional teams (e.g., Marketing, Aftersales, Advanced Planning, etc.)• Leads team of 4 research professionals with strong focus on coaching & development

Managed large-scale Nissan Owner First Survey & Platform to support Nissan retailer incentive program ($200M+) for providing best-in-class customer experience• Developed all-new survey platform to modernize system and increase user engagement - resulting in annual savings of nearly $4M thru elimination of paper surveys and increased field & dealer usage by over 70% (FY14 MC-NA Chairman Award)• Implemented innovative strategies to mitigate dealer coaching & influence on survey results (FY16 MC-NA Chairman Award)• Worked collaboratively with other functions (e.g., Field & Dealers, Sales Operations, CX, Aftersales,Training, etc.) to ensure continuous improvement - resulting in industry-leading improvement in key syndicate studies (JD Power SSI/CSI) over a 10-year period• Led team of 6 professionals focused on operational excellence and continuous improvement

Managed product research milestone process for all Nissan SUVs and Trucks from pre-concept to after-launch research studies, including market positioning & strategy• Collaborated with cross-functional teams to develop new product launch plans and mitigate launch risks• Led research to support Nissan entry into Light Commercial Vehicle segment with launch of all-new Nissan NV lineup in 2011-12

Managed product research milestone process for all INFINITI SUVs, Crossovers and Trucks• Launched all-new INFINITI EX and JX Crossovers and refreshed INFINITI QX80, including benchmarking against key luxury brands and models• Conducted wide range of both quantitative and qualitative market research projects and related data analysis

Conducted market research for all current and future Audi models in the U.S., including both custom and syndicated research studies• Launched Go-To-Market strategy via key market analysis that identified "ready markets" for new product launches & marketing campaigns• Developed new "Voice of the Dealer" feedback mechanism to ensure fast & efficient retailer feedback on key initiatives - saving ~$1.0M annually• Developed Market Mix Model approach to support media plan in key markets

Managed CRM touchpoints with approximately 7+ Million GM Cardmembers through various Direct Marketing efforts with the objective of maximizing incremental sales and profitability• Developed campaign-level retail volume and profit forecasts for GM Cardmember Services and HSBC Bank

Coordinated cross-vehicle research, including advanced product research, in the Global Consumer Insights (GCI) group at Ford Motor Company, to support brand and vehicle development teams• Managed and directed most phases of the consumer/market research process, as well as provided in-depth summaries of various syndicated market research studies – e.g., J.D. Power & Associates, Auto Pacific, Strategic Vision, etc.