Accomplished Marketing Professional with 15+ years of experience, looking to transition from recent self-employment back to a full-time role, driving strategic product marketing initiatives that align with business goals in the healthcare technology, SaaS, and B2B sectors. Specialize in sales enablement and brand management, enhancing product positioning through market research and analysis to identify customer needs and competitive landscapes. Experience includes start-ups.Vice President of Product Marketing | Partner MarketingEmail: dan_mowery@live.comUtilizes digital marketing expertise to execute campaigns that boost customer acquisition and engagement while maintaining consistent brand messaging across channels. Recognized for mentoring and developing high-performing teams, fostering a collaborative and innovative culture that drives revenue growth.Committed to data-driven decision-making, using quantitative and qualitative insights to shape marketing strategies and measure performance. Continuously pursue professional growth, staying ahead in leadership, marketing, industry trends, and emerging technologies.Core Competencies:• Product Marketing Strategy• Campaign Management• Sales Enablement• Go-to-Market Strategy | GTM• Digital Marketing• Customer Insights• Data-Driven Decision Making• Market Research | Competitive Analysis• Team Leadership & Cross-Functional CollaborationRecent Fiscal Year Results:• Engaged 22 partner user groups, organized 5 webinars, and 3 podcasts, generating over 400 qualified leads, while authoring 2 newsletters with a 37% open rate to 2,000 partner contacts.• Achieved 3.5M+ digital impressions through 5 webinars and 9 virtual events, reaching 6,000+ engaged contacts, 6,000+ podcast listens, and 1,000+ whitepaper downloads across multiple verticals.• Launched a Customer Advocacy Program, securing $4.7M in sales and advancing over $40M through the sales funnel in its first year.Career Highlights:• Led marketing teams of 6 to 24 members with budgets from thousands to millions, consistently exceeding goals in qualified leads, funnel advancement, and sales growth.• Managed strategic partnerships with technology vendors and industry analysts, enhancing brand awareness, optimizing marketing spend, and improving ROI.• Recognized for revenue growth with 14 annual sales achievement club trips.• Served as a company spokesperson, delivering 100 briefings annually on strategic plans and industry trends to customer C-suites.Contact me at (770) 335-2257 for product, partner, marketing leadership positions.