MARKETING BACKGROUND*****************************Hello! I've been in Marketing and Advertising for over 10 years where I've been directly responsible for managing and leading a team of experienced and junior digital marketers for the past two. I've worked with many different leads-driven industries including Automotive, Education, Sports & Entertainment, Agriculture, Construction, Healthcare, and many others. Over my career I've fallen in love with measurable marketing. Data and analytics is my bread and butter, but anything you name related to Digital Marketing, I've worked in it (including SEO, SEM, Social, Email, eComm platforms, Analytics, etc.) I've worked with a lot of marketing and sales tools including Salesforce, Pardot, Hubspot, with the intention of providing a 360° view of lead attribution, closed-loop reporting, and ultimately working toward the life-time value of the customer. Have questions? Feel free to email me "hello[at]news.coffeepowered.ca"HIGHLIGHTS*****************************- Exercising radical candor with 8 direct reports- Managing advertising budgets over $1.3m quarterly spend- Implemented 360° first-touch source reporting from user's browser to Salesforce- Digital Marketing process development in all positions held- Developed two client-facing Tableau dashboards that measures advertising spends, CPL, Lead Quality, Lead Source, Opp Wons, and more- Implemented a full-scale overhaul of Pardot/Salesforce Campaign organizationSKILLS / KNOWLEDGE / TOOLS*********************************- Code • SQL, PHP, HTML, CSS, Javascript, Python, RegEx- CRM • Salesforce, HubSpot, Raiser's Edge- Analytics • Tableau, PowerBI, Google Analytics, Tag Manager, Data Studio- Email • Pardot, HubSpot, Adobe Marketing Cloud, MailChimp, Encharge- SEO • Ahrefs, SEMRush, Google MyBusiness, Labrika- Advertising • Google Ads, Bing/Microsoft, Facebook, LinkedIn, Twitter, Spotify, Sizmek DSP- CMS & Builders • Wordpress, Shopify, ClickFunnels, Elementor, Unbounce- Others • Zapier, Photoshop, Illustrator, Excel/G.Sheets Advanced Queries, CASL, GDPR
Listed skills include Social Media Marketing, Marketing, Online Advertising, Social Media, and 37 others.