Responsible for full P&L delivery of $380MM #1 category brand including marketing planning and execution, new product pipeline, agency management, and cross-functional team management. * Transformed consumer marketing in 2009 by recognizing differing needs of incontinent women and men (unprecedented in category that previously offered only unisex garments). * Executed marketing budget within plan and exceeded aggressive targets in net sales (+2.3% vs plan of +5.0% vs PY), operating profit (+4.3% vs plan of +2.2% vs PY). * Identified opportunity to better meet digital needs of incontinent consumers by changing strategy for 2010. Enhanced approach enables consumers to more quickly recognize DEPEND as the branded leader in solutions, educate themselves in product offerings, and purchase nearer point of market entry by increasing presence in digital space that does not carry stigma of DEPEND brand which is perceived for old people and as an adult diaper.* Championed development of underwear with colors and prints for women and men. Project rooted in consumer insight that users want and are willing to pay more for more underwear-like and less diaper- like garments. Concept to shelf in 12 months and forecasted to increase net sales by 5.2% vs PY. * Led 20 cross-functional team members in timely delivery of packaging on 67 items for launch of DEPEND Underwear for women and men. Senior leadership held project as gold standard example of project management leading to successful project launch and minimizing writeoffs.

Integral leader in team assigned to build and commercialize new brands for Kimberly Clark. * Developed partnership with Amazon.com to rapidly test and optimize business proposition for retail commercialization. Items ranked 1, 3, and 7 in dollar sales of Health and Beauty during Q4 2007 that included all major CPG Health and Beauty brands. Plan launched with modest investment, timely performance analysis resulted in 13% in savings vs plan.* Developed brand promise, persona, and positioning leading to marketing leadership alignment to proceed with brand launch. Brand toolkit resulted in clear briefing, effective marketing communication , product development that delivered clear and consistent experience to consumers.* Led strategy and implementation of Spasensials.com. Site delivered on objectives of educating, building consumer awareness of brand/product, and quickly and easily purchasing product online.

Accountable for business delivery of $100MM portfolio with four different brands. Led P&L delivery andensured that each brand met objectives of portfolio roles.* Exceeded expectations by delivering on 8 month deadline in ideation, development, and execution of two new items for Snausages® and Canine Carry Outs® brands, delivering 7% increase in net sales to dog treats portfolio. * Mastered stagnant business situation of Jerky Treats® brand and promptly secured alignment on plan to modify all marketing mix elements to restore growth for the brand, forecasted to deliver 12% increase in net sales.

Managed and delivered objectives of $25MM brand. Unique responsibility at Associate level to have full responsibility of business delivery including ownership of relationship with Warner Brothers, agency partners, cross functional team. * Led development of marketing plan including "Find Scooby's Blue Bone" holistic brand refresh with 2 limited edition Halloween sku's leading reacquisition of lapsed users to 10% increase in net sales vs PY.* Successfully monitored and deployed $15MM budget to achieve fiscal volume goals while delivering 13% savings at fiscal year end.* Efficiently managed volume forecast to ensure seamless production planning resulting in 98% customer in-stock service level.

Entrusted to utilize business properties to grow business in key opportunity channels of club dollar stores, PetSmart and Petco.* Capitalized on consumer insight of need for increased convenience by securing management of business plan and launching to-Go! Treats line of miniature Pup-peroni®, Snausages® and Meaty Bone® treats in portable belt pack, leading to national acceptance by PetSmart and Petco.* Identified opportunity to utilize low-price/high-value equity of Gravy Train® dog food brand to launch an exclusive line of dry dog food, canned dog food, and dog treats for Family Dollar, netting 125% annual growth in Del Monte pet products net sales at account.* Engineered launch of 12 new pre-packed display items for Del Monte's pet food and pet treat brands, resulting in 8% annual increase in display sales.

Successfully led launch of 13 new items for Wal-Mart's Ol' Roy® and Special Kitty® brands that now account for $25MM in net sales on an annual basis.* Secured senior leadership alignment and executed portfolio SKU rationalization analysis, 300% decrease in non-strategic items and 23% increase in portfolio average gross margin.