Oversaw end-to-end project management and execution of concurrent B2C marketing projects totaling $100 million. Compiled and maintained all PMO documentation from project initiation through closure and transition to operations.Directed design and development work by six vendor teams to ensure on-time delivery of key project deliverables.Tracked daily progress against Project Plan to proactively identify and resolve risks to schedule, scope, and budget. Analyzed, managed, and reported on total project investments, inventories, and financials against operating budget. Facilitated critical communications among stakeholder teams from IT, Finance, Legal, HR, and PR to communicate project updates, mitigate risks and bottlenecks, and align strategy across multiple, parallel strategic marketing initiatives. Prepared and published project, KPI, and ROI status reports for Senior Leadership on a regular and ad-hoc basis.

Lead Digital Marketing Manager for dedicated digital channels, including Web, Mobile, and App, with an emphasis on new technology implementations, cloud infrastructure support, and personalized user experience and interface design. Accountable for all Project Management activities including project planning, resource alignment, steering team updates, program execution, and transition-to-operations; presented KPIs and findings to leadership for quality analysis. Implemented and maintained best practices related to user interface design, web tracking and analytics, and consumer database integrations in order to optimize usability and maximize investment in cloud technology capabilities.

Served as Lead Business and Database Analyst for multi-year, system-wide marketing platform and database upgrade project . Implemented a new, dynamic data model to support both current and long-term strategic growth initiatives, focusing on the functional and technical business requirements for over one hundred unique system integrations Responsible for assisting with RAI’s transition from an on-premises data storage model to a cloud-based systems hosting architecture and helped define data-level business rules that enable ongoing marketing operations and data hygiene processes Crafted and enforced corporate oversight and governance processes to manage system change requests and implemented long-term transitions-to-operations plan for all ongoing system support processes.

As a member of RAI's Information Management (IM) Demand team, directly responsible for the management, successful delivery, and ongoing maintenance of consumer marketing web programs and solutions, while ensuring strict adherence to FDA regulatory guidelines and processes. Serve as primary Release Manager for all IM Demand consumer marketing web releases; accountable for process documentation, vendor management, and release scheduling. Other responsibilities include:- Ensuring FDA compliance across supported consumer touchpoints- Coordinating Quality Assurance and end-user testing - Comprehensive documentation of FDA-relevant business practices and web processes. - Design, implementation, maintenance, and analysis of new web programs.ITIL Certification received from Villanova University, November 2013.Project Management Certification received from Villanova University, March 2014.

As a Digital Product Analyst II, I am directly responsible for comprehensive product documentation, the generation and distribution of key product performance indicators, and performing advanced forecasting analyses in support of Inmar's Digital Promotions Network (DPN).Also serve as the Lead Designer and Project Manager for Inmar's Automated Reporting tool, which supports several of Inmar's digital applications. Other responsibilities include:- New Product Innovation- Network Performance Analysis, Forecasting, and Documentation- Translating Client Feedback into New Product Features- Continued role as a liaison between various functional and organizational groupsNominated by peers as Co-Chair of Inmar Emerging Leaders (IEL) Group.

Responsible for supporting the product development cycle of assigned products, as well as assisting in innovation, new product development, product planning, and portfolio management. Active in both User Interface design and ideal consumer experience strategy.As leading network analyst, interfaced with various departments to analyze, develop, and maintain operating procedures and product documentation across Inmar's Digital Product Development Team. Also worked to identify, analyze, and translate business needs into product requirements and specifications.Played an integral role in the planning, design, implementation, launch, and continued support of Inmar's Offer Management Application. Continue to serve as lead Product Analyst. Served as a core liaison and Subject Matter Expert between Inmar's various client departments, including the manufacturer, retail, IT, and product development teams. As such, was directly responsible for managing client marketing and education initiatives, helping steer company-wide education and training about new products, and performing competitive market and industry assessments.Founding member of Inmar's Emerging Leaders (IEL) Group, which is committed to enriching the lives of futures leaders at Inmar, promoting development of business and interpersonal skills, and engaging associates at work as well as within the community. Served as the Co-Chair of the Professional Development Committee.

Created detailed financial analyses and optimal marketing scenarios for the launch of an innovative offer exchange network.Justified ROI expenditures for comprehensive business plan and product launch. Performed extensive research on industry-wide trends in the digital and mobile sectors.Generated in-depth profiles for Inmar clients and competitive threat assessments.Identified geographic white space for New Product Development initiatives.

• Instruct fellow students in intermediate to advanced French Language Courses, with emphasis on literary comprehension, proper grammatical structure, phonetics, and test-taking techniques.• Coordinate individual and group review sessions for students at multiple levels of study.Website: http://www.wfu.edu/lac/tutoring.html