As a veteran of global market development, marketing, and sales, I thrive in creating strategies for market expansion leading to exponential growth in market awareness, customer participation and sales growth. I’ve worked with scores of global partners to leverage local-market knowledge with best-in-class marketing to open new markets, expand existing markets and capture market share.Key Competencies:- Global Market Development/Business Development- Strategic Partnerships- Innovative Approaches- Brand Builder- Strong Action Orientation- Client FocusedIAA is one of the largest car auction companies in North America selling damaged vehicles online to buyers in over 170 countries. With solid operations and sales success in the preceding years, I entered the role of Vice President Marketing in 2002 where I developed industry-leading marketing strategies and led Global Market Development initiatives that improved brand awareness and increased market share. This contributed to annual revenue growth from $234M in 2002, to $1.84B in 2021. Sales to buyers abroad was ~30% of the company’s total sales—over 600K vehicles/yr. valued at over $1.5BAs Vice President Global Market Development, I formed a global network of 23 Market Alliance partners in 25 countries. They operated 50 IAA Auction Centers and helped to double units sold in many key foreign markets such as West Africa, Europe and the Middle East. This network helped the IAA name and brand become well-known globally resulting in market share gains, increased sales and higher revenue.As Vice President Marketing, I directed all MarCom strategy and oversaw a period of intense growth with the addition of 110 new auction locations between 1998 and 2013. I also created and managed the Industry Leadership Summit—an annual industry conference that attracted top clients and prospective clients that was instrumental in securing new business.FUTURE ACTIVITY (WITH YOU?):My career is marked by loyal dedication to forming strategic business relationships, brand building and market-share growth, followed by solid revenue returns. Developing global markets is what I do, and I am interested in helping you expand yours.Contact me through Linkedin.com or directly, at droscarson@gmail.com.