My journey has been defined by a relentless drive to innovate, create, and lead. Starting as the first assistant to the illustrious Russell James, I was thrust into the heart of Victoria's Secret's visual storytelling, sparking a passion that would define my career.My quest for growth led me to Fuel Digital, where I quickly discovered my knack for client services, solving problems with a creative flair that became my signature. The call of the West Coast saw me pioneering Fuel Digital's expansion into Portland, managing a groundbreaking account with Nike, and transforming a modest studio into a multi-million dollar success story.My entrepreneurial spirit led to Splash Northwest in 2010, a beacon of advertising production and technology. From its inception with 6 employees, Splash Northwest burgeoned into a full-service powerhouse with 45 creative minds, all housed within a sprawling 20k SF studio, setting new standards in advertising production.Recognizing a gap in the advertising landscape, I launched Pocketknife in 2019, a visionary agency predicated on the belief that each project deserves its bespoke team, "the right tools for the job." We assemble the perfect teams for each project, ensuring tailor-made success in an ever-changing marketplace. In 2021, getting into the world of NIL, we helped launch Division Street and Ducks of a Feather, both of which are at the forefront and leading the charge in the NIL revolution.My leadership journey continued as I took the helm at Roundhouse as the Director of Client Partnership and Agency Growth, driving forward with innovative strategies and nurturing the growth that has become synonymous with my name. December 2023 marked a pivotal moment seeing the changes on the horizon, as I decided to refocus my energies on Pocketknife, diving deep into the world of NIL, specializing in delivering unparalleled services across branding, marketing, product development, design strategy, and merchandise solutions, setting new benchmarks in the industry.Concurrently, I've expanded into commercial real estate, securing my license in Oregon. This new venture allows me to merge my expertise in marketing, branding and client services with the dynamic world of real estate, offering a unique perspective to the commercial space.My career is a testament to the power of innovation, the importance of adaptability, and the impact of visionary leadership. As I continue to navigate the evolving landscapes of advertising and real estate, I'm eager to connect with fellow pioneers and professionals.
