● Department Lead: Daily operations of a matrixed team of high-performing analytics specialists organized vertically against client consulting and horizontally against product development, engineering, data sciences (R, SAS, Python coding and model development), and business intelligence (data governance, ETL/SQL, data delivery and visualization).● US Management Committee: Cross-functional leadership team tasked with connecting the agency's strategy planning and business strategy to day-to-day management and execution.● Client Leadership: Remit over a diverse client portfolio - crossing verticals such as eCommerce, social networks, technology, telecommunications, insurance, retail, B2B, financial services, and automotive.● Service and Product Development: Owned capabilities development against twenty-nine data analytics services from initial use cases, value propositions, and MVPs to mature go-to-market capabilities with corresponding productization and marketing materials.

● Consulting Services: delivering consulting engagements and strategic plans that enable and empower clients' in-house capabilities and growth.● Business Development: Analytics lead for new business pitches and agency growth, develop products and services in response to future client needs, and scale operational and staffing models to support client growth while improving contribution margins.

● Intent-Based Planning: Defining Performics' planning method with a core leadership team focused on understanding consumer intent through data-driven research, planning, activation, measurement strategy, and reporting.● Learning Agenda Framework: Built Performics' Learning Agenda framework, a three-phase approach to identify business challenges, define consultative solutions, and deliver measurable and meaningful results.● Digital Maturity Audit: Built Performics' Digital Maturity Audit, a structured approach to auditing existing data assets, benchmarking digital maturity against the marketplace, and prescribed a technology and capability roadmap to bring marketing programs up to the market-leading position.

Founded agency analytics and technology department scaling from funded 1.5FTEs up to 30+ specialists.Performance analytics and planning lead for brands such as Microsoft, Twitter, Toyota, Kohl's, American Eagle Outfitters, Bose.Team lead for new technology product solutions including enterprise paid search bid management software, generative language models used to identify new search queries based on trending topics, and automation tools to improve agency operations.

Managed agency financial reporting, planning, and analysis.Managed quarterly refreshes of rolling revenue forecasts.Worked with department and functional leads on five-year business plans including planning revenue models and growth, operational costs, and resource planning.

As a Financial AnalystResponsible for the divestiture of Performics into the Publicis Groupe.Responsible for the integration of financial and business processes of Performics' Affiliate Network into Google.Responsible for the integration of financial and business processes of remaining Performics assets into the Publicis Groupe.As a Business Analystfocused on optimization of client and publisher efficiency to improve both insight and client conversion rates. Built models and frameworks for corporate strategic planning and international business expansion. Managed and published semi-weekly business dashboards driving insight into client performance with predictive scenario modeling and revenue forecasting.Completed consultative audit of sales team processes and performance with clear, actionable and implemented recommendations to improve new business pipeline and close rates.

Worked within a larger Finance group with a focus on sales operations and support. Reported directly to the Vice President of Finance, and acted as a dedicated resource and support for Vice President of Sales.Responsible for sales reporting and insights during a complete CRM platform migration. Post-migration, developed an entirely new portfolio of sales reports and dashboards tailored towards new levels of transparency. Including new reporting for close rate, time-to-close, pipeline strength and growth, and predictive modeling for new business goal setting and revenue. Managed commission processes for over 12 unique commission plans and supporting up to three unique and distinct business units.Established resource for client service teams. Leveraged internally for data management, analysis, and insight.Called upon when client service teams were in need of advanced analyst support.Advisor to operations and business intelligence teams for establishing new business processes and reporting.

Dedicated analyst for over 25 paid search accounts supporting Hewlett Packard global marketing efforts.Responsible for daily, weekly, and monthly client reporting.Managed data collection, management, and production of quarterly business reviews.Developed new client reporting dashboards and deployed across the entire organization.Streamlined day-to-day activities and processes resulting in clear gains in group efficiency and client reporting accuracy.Built an internal resource and task management platform providing teams with a valuable resource for project planning and giving management clear insight into team bandwidth and available resource allocation.