Daniel C. Peacock Email & Phone Number

West Palm Beach, FL, US

Portsmouth, NH, US

• Bottomline Technologies is a leading banking and payments SaaS company with solutions for corporates, banks, and financial institutions globally. Reporting to the CMO, I employ a metric-driven and collaborative.
• Drive best-in-class digital engagement, including cost per click, click-through rate, cost per impression, and best-in-class digital marketing through SEM, SEO, social media marketing, look-a-like/email, split test.
• Partner with the analytics team to ensure all marketing tactics are measurable and own the reporting and analysis of marketing initiatives.
• Design, develop, and deliver an aggressive lead generation strategy with a focus on ideal customer profiles, buyer personas, partners, influencers, and service providers, maintaining an acceptable balance between lead.
• Employ a servant leadership approach to assess talent, build talent capabilities, and coach/mentor and motivate/inspire a high-performing team to achieve very aggressive goals.
• Lead and implement highly-targeted 1:few and 1:1 Account Based Marketing programs for both new customer acquisition and existing customer cross-sell.

Jacksonville, FL, US

• FIS is one of the largest Fintechs in the world, offering solutions for digital banking, consumer payments, and B2B payments to advance the way the world banks, pays, and invests. Promoted into this role, I managed the.
• Led a team of 12 in the creation of annual marketing plans that includes but is not limited to branding, messaging, PR, product marketing, demand generation, content marketing, channel marketing, digital marketing.
• Develop relationships with stakeholders across the company, orchestrate the global marketing strategy across regions, and partner with the Small Business Sales Leadership team on aligning marketing strategies with.
• Own the customer journey that helps SMB customers realize the full potential of our products and solutions. Drive exceptional digital customer experience, using data driven marketing best practices, working closely.
• Drive marketing performance and marketing spend optimization by continuously analyzing the performance of all demand channels
• Inspire and engage audiences to drive leads in collaboration with sales, product, and partner teams

Jacksonville, FL, US

• Promoted from my Product Strategy role at FIS to lead the strategy and growth initiative development for our Merchant Processing, EBT, Prepaid, Decision Solutions and Output Solutions businesses, which represent.
• Managed a team and consultant partners (McKinsey) in the identification, sizing, go-to-marketing planning, implementation and tracking of key initiatives to deliver upon the $700M revenue synergy target identified as a.
• Led cross-functional projects to ensure timely execution of revenue synergy activities, including coordination across sales, product, finance, marketing and line of business executives to achieve forecasted goals.
• Held lead role in monthly synergy updates to c-suite ensuring effective communication of our progress.
• In partnership with EY and the GM of Merchant Processing, I created FIS’ new GTM plan for our merchant processing division, pivoting from a solely vertical focus to add the partnership channels of ISVs, ISOs and Payfac.
• Drove identification, assessment and execution of organic growth product opportunities, managing the strategic planning process, leading market research and monitoring market developments.

Jacksonville, FL, US

• Manage the strategic product planning function responsible for developing long-term strategic objectives for the Retail Payments division. Areas of focus include tracking the competition and identifying threats or.
• Develop long term product strategies that align with market drivers and industry trends for the Payments division.
• Evaluate market trends and competitive positioning.
• Identify, research, and evaluate new product opportunities by analyzing complex market problems and issues using data from internal and external sources.
• Bring expertise or engage subject matter experts in support of multi-functional efforts to produce 18 month to 3 year product strategies.
• Collaborate with business line General Managers, Product Development, Enterprise and International teams to ensure cohesive product strategies.

Stuart, Florida, US

• Seacoast Bank is a $10 billion asset bank headquartered in Florida. I joined the organization as the VP of Marketing for their Small Business and Commercial segments which drive the most revenue for the bank. I was.
• Our marketing strategies were heavily focused on two areas; driving adoption of lower cost channels such as mobile and digital and increasing loans and deposits. To this end, I developed marketing campaigns which drove.
• Possessed ownership of on-going program analysis by channel of acquisition, FICO bands and vintages to identify areas of opportunity to maximize portfolio performance.
• Implemented prospect marketing programs by leveraging a variety of data points from our internal data warehouse, coupled with external data sources, and brought to market via our marketing automation platform (IBM.
• Drove a variety of prospect marketing campaigns across digital (social, SEM, display ads, contextual and behavior banners, remarketing, etc.) and traditional channels.
• All campaigns leveraged robust offer targeting via response models, campaign tracking via Tableau analysis software, and extremely detailed test and control strategies to maximize campaign effectiveness.

Foster City, California, US

Taking advantage of a promotion opportunity, in this role I possessed responsibility for developing and managing direct-to-consumer (D2C) marketing programs in coordination with my co-brand merchant clients. In addition, I work with the client’s executive teams to identify opportunities where Visa products and services can augment client initiatives to.

Foster City, California, US

Held role of marketing within Visa’s relationship team dedicated to Bank of America for their Co-brand programs, Consumer Credit, Merrill Lynch and Small Business Debit and Credit businesses. This includes relationship deepening and CRM program development with the bank’s co-brand merchant clients, as well as with their credit and small business executive.

Mount Laurel, NJ, US

• PHH Mortgage is a SaaS mortgage white label outsourcing company to over 40 banks and credit unions. In this role I lead a marketing team with responsibility for developing marketing programs with our national and.
• Responsible for all new partner launch marketing activities which encompasses the creation of comprehensive marketing and communications plans targeting consumers, employees and public relations outlets through client.
• Presided over the creation and implementation of a proprietary, turn-key marketing material distribution web site which allowed the Loan Officer staff from partners to order fully customized marketing materials for.
• Lead the creation and implementation of a corporate wide brand enhancement project to enhance our presence within the industry and drive overall prospect lead volume.
• Held responsibility for our corporate business-to-business marketing plan development and implementation as well. This included the planning, development and implementation of targeted marketing campaigns to drive.

New York, NY, US

• Promoted into this role and I managed the strategy development and implementation of all activities relating to co-brand credit card programs, which includes client relationship management, new customer acquisition.
• Lead the development, launch and on-going marketing program management of nationwide co-brand credit card programs, including Priority Club Rewards, Toys”R”Us, BP, Orvis and Irving Oil Visa credit cards.
• Developed and tested various targeting strategies to maximize consumer response through integrated marketing plans encompassing in-store/point of purchase promotions, Direct Mail, Ecommerce, Catalog, Receipt Messaging.
• Possessed full P&L accountability for these credit card programs including budget allocations for new account and existing customer marketing campaigns while remaining in-line with CPA hurdles and exceeding planned.
• Proactively lead primary and secondary competitive research efforts to identify product development opportunities.
• Initiated the development of custom partner direct marketing models through partner rewards program and prospect spending data, yielding more predictive and efficient targeting strategies.

New York, NY, US

• Managed the BP co-brand credit card program, which includes client senior management relationship deepening, P&L management new product development and direct-to-consumer marketing acquisition, loyalty, usage and.
• Managed an annual marketing budget of over $5 million, $2+ billion in payment volume and $1+ billion in outstandings.
• Developed and tested various targeting strategies to maximize consumer response through integrated media plans encompassing in-store/point of purchase promotions, Direct Mail, Ecommerce, Catalog, Receipt Messaging.
• Possessed full P&L accountability for this program, including budget allocations for acquisitions and existing customer campaigns while remaining in-line with cost per account hurdles and exceeding planned pre-tax.
• Proactively lead primary and secondary competitive research efforts to identify product gap opportunities.
• Initiated the development of custom partner direct marketing models through partner rewards program and prospect spending data, yielding more predictive and efficient targeting strategies.

New York, NY, US

• Lead the strategic development and implementation of marketing campaigns to follow-up leads sourced to partner’s web site and our in-bound call center for the AARP Health Care Options program (Medicare Supplement and.
• Carried out strategy development, annual planning, operational planning and quarterly analysis of leads and sales goals across call center campaigns, direct mail, on-line placements and within AARP membership.
• Initiated a new procedure for electronic fulfillment of our inquiry marketing materials, resulting in an annual production and fulfillment savings of $1 million.
• Partnered with our research team to identify market trend and competitive opportunities to aid in creative and copy development with internal resources and external advertising agencies.

New York, NY, US

• Lead advertising strategy development for assigned client channels promoting the Medicare Supplement, Hospital Indemnity, Hospital Advantage and Long Term Care Plans for the AARP Health Care Options Program in.
• Responsible ad placement strategy in the AARP Bulletin and AARP Membership Flyer channels, which accounted for a circulation of over 20 million members.
• Managed an annual advertising budget of $3 million.

Bs, Marketing

Ceritification, Product Marketing