Dan Piche Email & Phone Number

Ottawa, Ontario, Canada

As part of EDC's marketing leadership team, am responsible for the strategy and delivery of all digital communications to our prospects and customers along their exporting journey. In this role, I manage a dedicated team that consists of marketing automation specialists, content writers, data specialists, system integrators and other subject matter experts. This incredible and talented team provides the technical expertise to maintain and enhance marketing automation capabilities in order to deliver personalized and targeted email communications. The four key areas of responsibility are:Email Governance & StrategyEmail Delivery & OperationsMarketing Automation & PersonalizationData Operations and QualityThese areas of responsibility help us deliver on the business objectives, while adhering to a customer first approach in all of our day to day tasks.

Ottawa, Ontario, Canada

Translating business goals into Exporter-centric programs that are measurable! Responsible to leverage the AGILE Marketing framework to develop new and augment existing email nurturing workflows for our customers and prospects. Also refine EDC’s lead scoring model, with the objective of generating marketing nurturing companies to become new customers and building the customer relationship through digital communication. Am also responsible for program measurement and evolution by leveraging data, insights and qualitative research to effectively inform targeted programs.

Ottawa, Canada Area

As the eCommerce Manager I am responsible for the Royal Canadian Mint's web presence. These duties and tasks include:• Lead the development, planning and implementation of online sales/web traffic strategy and programs that work in conjunction with the strategy of the Direct Sales channel • Leverage strong integrated channel and management skills including agency management, research, analysis and strategy to deliver business results through digital channels in complex environments• Developing and implementing plans/campaigns to drive web traffic, launching products into the web channel, and analyzing web traffic data with the view to increase traffic and sales• Develop e-commerce KPI’s and business cases to support channel evolution and improvements to customer experience• Partnering with peers, vendors and senior management in creative, strategic technology solutions and business development to ensure objectives are met by leveraging the latest technologies• Own and lead the development of the e-commerce calendar on both an annual and quarterly basis, as well as, planning for more reactive short term sales opportunities by developing strategically grounded eBusiness plans and projects providing key business insights and growth potential ideas• Driving customer research and UX studies to influence process and system changes through the e-commerce channel• Translate knowledge of the business strategies and goals into online strategies• Monitor and track product performance and availability of inventory; interact regularly with the back office, retail, account managers and call centre teams to maximize sales and optimal channel integration and performance. • Work with and influence key marketing decision makers to ensure adequate campaign support• Manage, coach and motivate a small team of professionals that will execute the manager’s strategies and tactics

Ottawa

Analyzing web and other data sets in order to make actionable recommendations and changes to the website that improve conversion rates, increase number of orders, increase average order values and increase revenue. Clickpath analysis, transactional funnel analysis, multivariate testing, KPI dashboards, both ad-hoc and detailed analytics reports, targeting, segmentation and personalization strategies, sales attribution and the measurement of channel effectiveness are only some of the tasks that I bring to the organization within a continuous improvement framework.

Ottawa, Canada Area

Responsible for ongoing reporting, maintenance and analysis of NCC's Web properties data (site analytics, search, campaign, social media and CRM data). Improve digital marketing performance through analysis, optimization, testing and recommendations.

Target Fuel is a Canadian software company developing innovative solutions to free marketers from the constraints of online commerce. The Target Fuel platform lets marketers quickly develop and launch targeted content anywhere on a web site, without the intervention and delay of a technical team.Our solutions drive conversions and reduce costs by delivering the most relevant content to the visitor, which a marketer can launch in minutes, not weeks.Target Fuel sells its solution as a monthly subscription, and offers low cost, low touch trial options for potential buyers, to let you get started as quickly as possible.

Sitebrand empowers marketers to create, manage and deliver real-time, rules-based, personalized online campaigns for websites, emails, blogs, affiliate marketing, search engine marketing, or mobile to name a few.

Ba, History

Micro Computer Engineering Technologist