Dan Piche Email & Phone Number

Ottawa, Ontario, Canada

As part of EDC's marketing leadership team, am responsible for the strategy and delivery of all digital communications to our prospects and customers along their exporting journey. In this role, I manage a dedicated team that consists of marketing automation specialists, content writers, data specialists, system integrators and other subject matter.

Ottawa, Ontario, Canada

Translating business goals into Exporter-centric programs that are measurable! Responsible to leverage the AGILE Marketing framework to develop new and augment existing email nurturing workflows for our customers and prospects. Also refine EDC’s lead scoring model, with the objective of generating marketing nurturing companies to become new customers and.

Ottawa, Canada Area

• As the eCommerce Manager I am responsible for the Royal Canadian Mint's web presence. These duties and tasks include:
• Lead the development, planning and implementation of online sales/web traffic strategy and programs that work in conjunction with the strategy of the Direct Sales channel
• Leverage strong integrated channel and management skills including agency management, research, analysis and strategy to deliver business results through digital channels in complex environments
• Developing and implementing plans/campaigns to drive web traffic, launching products into the web channel, and analyzing web traffic data with the view to increase traffic and sales
• Develop e-commerce KPI’s and business cases to support channel evolution and improvements to customer experience
• Partnering with peers, vendors and senior management in creative, strategic technology solutions and business development to ensure objectives are met by leveraging the latest technologies

Ottawa

Analyzing web and other data sets in order to make actionable recommendations and changes to the website that improve conversion rates, increase number of orders, increase average order values and increase revenue. Clickpath analysis, transactional funnel analysis, multivariate testing, KPI dashboards, both ad-hoc and detailed analytics reports, targeting.

Ottawa, Canada Area

Responsible for ongoing reporting, maintenance and analysis of NCC's Web properties data (site analytics, search, campaign, social media and CRM data). Improve digital marketing performance through analysis, optimization, testing and recommendations.

Target Fuel is a Canadian software company developing innovative solutions to free marketers from the constraints of online commerce. The Target Fuel platform lets marketers quickly develop and launch targeted content anywhere on a web site, without the intervention and delay of a technical team.Our solutions drive conversions and reduce costs by.

Sitebrand empowers marketers to create, manage and deliver real-time, rules-based, personalized online campaigns for websites, emails, blogs, affiliate marketing, search engine marketing, or mobile to name a few.

Ba, History

Micro Computer Engineering Technologist