Leading a team of 60+ amazing colleagues responsible for all commercial performance, community happiness and editorial output across Pepper’s largest deal-sharing websites - MyDealz (Germany), hotukdeals (UK) and dealabs (France)

Built new digital content strategy and framework to help customers move forward. This included - Re-energising SEO efforts, giving sharper focus to areas customers care about and culminating in Barclaycard's first pure-editorial section, Money Matters- Delivered interactive content, tools and experiences to reinforce Barclaycard's clear brand purpose and provide digital destinations for customers to go after seeing advertising - for instance, the 'Pay Less Interest' calculator to support the Simon Cowell ATL campaign- Supported the roll-out of long-term digital vision to make life easier for the bank's customers, focussing on key customer journeys and challenges

A senior leadership role with responsibility for devising marketing strategy, plus setting and delivering the right content strategy to engage customers, the media and external stakeholders across SEO, CRM, Social, PR, and public affairs.● Successfully implemented a restructure of content, PR, social and publishing teams, from a newsroom set-up to a ‘right content, right time, right place’ approach, enabling a shift in focus to strategic KPIs and the most critical business outcomes.● Overhauled ‘content for SEO’ strategy based on a deep understanding of consumers’ and Google’s needs, to deliver content, social and PR campaigns which delivered and sustained the strongest organic search profile of any price comparison site.● Developed ‘personalised content’ strategy to achieve MoneySuperMarket’s ambition to transform the relevancy of its marketing and customer experience. By varying messaging and tone of voice, we ensured the business hit a 95% CRM personalisation target by December 2017. This also improved customer engagement and conversion.● Launched a public affairs function to influence and engage relevant political and industry stakeholders. This enabled us to proactively and successfully campaign for change - such as FCA rules around insurance auto-renewals - and react quickly and effectively when our CEO was summoned to face a DECC select committee inquiry.● After taking over leadership of the least-engaged team at MoneySuperMarket.com (based on an internal survey), I implemented an intensive engagement programme to uncover key concerns and build solutions. Within six months, my team’s engagement was the most improved, and the second highest overall, in the business.

I led a team of twenty writers, researchers and analysts in producing all content for the UK’s leading personal finance website, which had more than 13 million unique monthly users by 2014.● Worked closely with Martin Lewis to define strategy and the editorial code, creating the best solutions for consumers in a vast range of ‘Money Saving’ areas and defining political stances on key issues such as high cost credit and energy switching.● Led planning and creation of the weekly ‘Martin’s Money Tips’ newsletters sent to over 10 million opt-in subscribers.● Owned projects to design and build unique online tools and ‘Money Saving’ mobile apps including the Credit Cards Eligibility Checker and Student Loan Repayments Calculator.● Influenced MSE’s campaigns strategy, which helped consumers reclaim millions of pounds for free - for example after PPI mis-selling and the levying of unfair bank charges. ● Acted as Compliance Officer, trained to field, investigate and resolve FCA and ASA regulated complaints. Ensured that Treating Customers Fairly standards were upheld.

Served on independent body, set up to advise and challenge the Financial Conduct Authority for the benefit of UK consumers. This role required well-rounded knowledge to help the panel engage with stakeholders including the FCA, Financial Ombudsman Service and HM Treasury on policy areas including: reshaping financial services regulatory system into the twin peaks FCA/PRA architecture; the Mortgage Market Review; implementing the Retail Distribution Review; the transfer of consumer credit regulation from the OFT to the FCA.