Develop & lead a strong and motivated medical and pharma organization with the aim to outperform category growth •People management – coach & develop up to 38 reports, including Regional Managers, Scientific Manager and Sr. Key Account Manger• Lead tailored medical strategy to increase brands advocacy and rejuvenate Nestle image among HCPs while maintaining a high budget & plan accuracy • Drive HCP & team digital engagement• Strong HCPs Professional Associations Management (AREPMF, SRPED, ANR)• Oversee the Tender process and identify solutions to improve the presence in Hospitals• Lead commercial plans for pharma channel, including distributor’s management and continuous adapting the RTM to the business needs and market reality• Engage local and regional stakeholders from marketing, sales, finance and supply chain to deliver in time all the proposed actionsAccomplishments:• Successfully consolidate medical and pharma team under the same leadership• Doubling the size of the business in pharma in 3 years, without cannibalizing other channels and with significant positive impact on total OG and COP1 • Won the national tender organized by Ministry of Health for starter formula for 2 years (~400 tons)• Increase HCP recommendation with 12pp, up to 61% in one yearProjects:• Nestle Communication Academy – growing the new generation of YOL speakers• Hands-On Project – practical workshops in top Neonatology Hospitals abroad, with the aim to have a fast know-how transfer of the latest neonatal intensive care techniques

Develop and ensure the implementation of the pharma and e-commerce strategy •Team development – increase field team from 5 to 10 pharma representatives and create the ASM role• Lead commercial plans for pharma channel, including new promo plan implementation• Manage pharma distributors, including contract negotiation and implementation• Develop Nestle's presence in e-commerce channel through retailer centric campaigns and activation, reaching no.1 MS in top online retailer• Coordinate the tender process and identify solutions to improve the presence in HospitalsAccomplishments:• Double digit growth in Pharma channel YoY• Achieve leadership with NAN brand in no.1 online retailerProjects:• Hamilton reporting system implementation to pharma sales force• roll-out BebeExpert program – F2F educational program for pharmacists on Infant Nutrition

Create & lead the implementation of a coherent strategy for the Oral Healthcare brands at pharmacy level, with the main objective to drive the right penetration • Define the vision and the rationale of having an OHC strategy in pharmacies• Set up principles and relevant pillars (partner with experts, optimize product offer, stand out in store) • Design the strategy, using shopper & category insights• Engage local and regional stakeholders from marketing, sales, finance and regulatory to deliver in time all the proposed actions• Run category management process, including portfolio optimization and visibility at shelf• Develop a promo plan in line with the business strategy• Define and measure KPI’s, including ROI analysis• Manage the relationship with external POSM suppliers • Run market researches in close cooperation with research agencies• Share best practices & learning with the CEE team• Manage forecast process on monthly basisAccomplishments:• GSK value MS grow with 8% in 4 consecutive months, reaching highest share in the last year• Design and implement brand / retailer centric campaigns (ex. “Win with Corega”)Projects:• Lead RxCx Collaboration – cross-business cooperation between Consumer and Pharma divisions• ZINC owner – improving ways of working, including SOP creation• Zambeste Romania activation in pharmacies

Activate shopper marketing strategy, through preparation and perfect implementation of shopper activation plans in pharmacy channel for OTC and Oral Care products• Select, design & implement shopper marketing tools, with the aim to win the war in store at the point of purchase• Maintain the high standard in execution at POP; toolkit for each major brand, based on path to purchase; innovative solutions tailored to our sales needs• Own promotional shopper marketing budget, with focus on ROI• Collect local shopper insight on both field visit experience & data based evaluation of category activation• Manage the relationship with external POSM suppliers • Run market researches in close cooperation with research agencies• Share best practices & learning with the CEE team• Close interaction with the sales team• Build organizational capabilities and develop team membersAccomplishments:• Winner of the most innovative POSM in GSK CH CEE in 2013 with a levitating display• Find new ways to interact with shoppers during the path to purchase: pioneering in window dressing for OTC in pharmacies and development of a new floorsticker concept• Design and implement brand / retailer centric campaigns (ex. “Corega & Catena replace your denture” - 2014; Corega pays your utilities campaign - 2013)• Category management• Eye tracking & shopper researches Projects:• Lead “Single Shared Channel “ project (January – August 2014):1) Capitalize on synergies between Pharma and Consumer divisions, including pharmacies segmentation, vision, value drivers, RTM, structure, P&L 2) Manage stakeholder up, including GM’s, members of Board and above country Directors3) Good feedback from European Heads: “Excellent presentation and plan with a high level of alignment and clear thought processes”• Zinc deployment to the Romanian CH organization - 2014• PRISM project leader (January – May 2012) – divestment of vitamins portfolio to Omega Pharma

Plan and monitor the selling activities in the designated area as well as initiating & follow-up on the development plan for all the team members• Hire, motivate, train and develop a high performance team• Maintain the focus of the team during a restructure process• Integrate new team members after fusion process with a Pharma division• Develop a good relationship with the KOL’s• Develop and maintain a powerful partnership with the distributors and key accountsAccomplishments:• Two of my team members were promoted to Category Activation Manager and Regional Sales Manager

Promote GSK CH products to pharmacists and dentists, generating the best visibility in store and HCP recommendation• Territory business planning• Implement the commercial & visibility strategy• Develop & maintain a good relationship with all the clients in the designated area• Organize round tables and presentations in pharmacies• Reporting on daily / monthly basis