Dan Poggetti Email & Phone Number

Sacramento, California, United States

The California Lawyers Association (CLA) is the Bar association for all California attorneys. We are a member-driven, mission-focused organization dedicated to the professional advancement of attorneys practicing in the state of California.Spearheaded a brand ambassador campaign that resulted in a 20% increase in member engagement and community participation across 18 legal sections.Managed social media presence for 70+ accounts, increasing follower growth by 35% within six months through strategic content creation and targeted digital campaigns.Led marketing efforts for flagship events, including the annual meeting and legislative day, contributing to a 15% increase in attendance and higher attendee satisfaction scores.Directed email marketing initiatives that boosted open rates by 12% and improved membership renewal rates by 10% through personalized messaging and segmented campaigns.Collaborated with executive leadership and cross-functional teams to develop and execute marketing strategies that aligned with organizational goals, helping to increase brand visibility and membership growth.

Sacramento, California, United States

Developed, executed and optimized marketing and digital marketing strategies. Utilized 3rd party apps to track and interpret data. Created and maintained budgets for traditional marketing (print, radio and TV) and digital marketing (website, social media, email, search and display). Planned multiple company events by seeking local and national vendors. Mentored and trained marketing manager, marketing coordinator and marketing interns. Key Accomplishments:Developed, executed and evaluated marketing strategies for traditional and digital media.Created and maintained the marketing budget.Planned multiple 5,000+ in-person events that generated over $500,000 in revenue.Increased social media following by 80%.Increased newsletter subscribers by 45%.Supervised and managed all websites, social media, email and e-commerce.Used Google Analytics and HubSpot Marketing to track website and social media metrics.Implemented KPIs and evaluated performance to ensure the brand is always well represented in the public eye.Oversaw design creation of internal marketing and sales promotions for print and online.Trained 3 marketing staff and marketing interns.Trained 15 sales executives in digital marketing tactics.

Sacramento, California, United States

Successfully managed and maintained three company websites, ten social media accounts, and two newsletters. Played a crucial role in the recruitment of sales staff, account executives, providing training in effective digital marketing tactics to staff members. Collaborating with diverse committees to ensure that cross-marketing efforts and promotions aligned seamlessly with the overall marketing vision. Launched a digital program that analyzed interactions on the website and created a list of potential event ideas and activities.Key Accomplishments:Increased organic web traffic from 20,000 to 60,000+ unique visitors per month.Improved website load time to under 3 seconds.Optimized all pages and posts on 3 different company websites.Cultivated digital marketing sales piece for the sales team.Redesigned, created and coded full-stack websites for magazine publications.Created a monthly social media calendar.Evaluated Google Analytics to monitor and interpret website metrics to create digital marketing strategies.Modernized 10 social media accounts to better align with the magazine identity.Leads the education/training for best digital practices.Updated the communication strategy for digital sales at the magazine.Established data driven reporting and methodology to property report: profit, operations, security, productivity and user engagement.Works closely with the data engineering team to ensure websites are optimized.Act with other digital architects in the transfer of data architecture and website content to WordPress.

San Francisco Bay Area

Implemented best digital marketing strategies for clients to increase sales. Created leads for the sales team and taught them how to sell digital campaigns to clients.Conducted market research through various campaigns such as A/B testing to guide the marketing strategy.Managed sales staff, marketing budget and training.Reviewed and proofread all digital content for social media, paid advertising and donations.