Senior Marketing Manager For Sled & Gpo
• Managed SLED and GPO (Group Purchasing Org.) marketing.• Keyed a 25% rise in Ricoh SLED sales to $500M with proactive digital marketing that enabled sales to sell value.• Reduced marketing agency expenses by 90% while improving marketing effectiveness and responsiveness.• Led successful introduction of cybersecurity to SLED contracts, outpacing other Ricoh channels by 2:1.