Daniel R. Jurek Email & Phone Number

Minneapolis, MN, US

Overseeing marketing and operations of the Cuyuna Minnesota mountain biking and paddling resort, emphasizing Leave No Trace Principles. Develop insight and analysis on product, service, and operational processes. Advising on improving profitability and productivity by identifying new opportunities and applying resort and glamping industry best practices..

Minneapolis, MN, US

• Guided clients and colleagues on customer engagement and loyalty strategies, developing agency-wide frameworks for new business. Authored thought leadership on CRM and loyalty and successfully led new business pitches.
• Mrs. Myers Clean Day, led CRM strategy and launch plan resulting in a multi-year seven-figure contract, utilizing multichannel marketing automation for personalized content at scale.
• Ford Motor Company, developed a loyalty pilot strategy for FordPass Rewards, utilizing game dynamics to drive ongoing engagement and educate customers on program benefits. Pilot insights used for global program rollout.
• IBM, created and led IBM Cloud loyalty and advocacy workshop, resulting in B2B customer strategy and a six-figure program development contract.
• Forrester, contributed to loyalty leader award-winning submissions for The Lacek Group in 2019 and 2021.
• Impact Award Recipient - received for having the greatest impact on business in 2018, as nominated by members of the Lacek Leadership Team.

• Created, presented, and executed 360° fully integrated customer acquisition and retention campaigns using social media, mobile, digital, direct mail, telemarketing, and special events.
• Bentley Motors - Developed CRM strategy to boost revenue by 30% and set a record 85% response rate and 500% ROI for Bentley Motors dealer marketing acquisition campaigns.
• PUMA - Led the CRM strategic & creative direction, capturing nearly $1M in incremental revenue. Developed performance analytics recommendations and implemented A/B testing on landing pages to increase customer.

New York, NY, US

• Partnered with clients and improved sales with personalized communications and developed strategic frameworks. Analyzed client data to create digital-centric campaigns across multiple channels.
• UnitedHealthcare - Designed CRM strategic framework and assessment tools for completing market analyses, CRM systems evaluation, audience segmentation, and process assessment. Created analytics roadmap that defined A/B.
• Best Buy - Led presentation to win a $200K contract to upgrade their eCommerce services and marketing programs to increase sales conversions.
• Forrester - Selected as a contributor to its Persona Best Practices Whitepaper for the noted ways of leveraging analytics for visualizing consumer behaviors.

Toronto, Ontario, CA

• Worked up to 12 accounts with Fortune 500 industry leaders and identified vital areas for clients to improve marketability and develop clear, concise customer experience strategies.
• AT&T, created an online community to improve communication among sales reps, customers, and retailers and funnel traffic to the loyalty program eCommerce site. Recognized for driving 30% revenue growth by using social.
• Walmart, spearheaded competitive analysis and devised a growth strategy for 1st inner-city Chicago store.
• Kellogg’s, contributed to winning presentations for winning a $1M+ contract.
• Realized $9.2M+ in incremental gross profit during tenure.