I am responsible for researching and identifying business development opportunities, developing and maintaining internal and external relationships, and working with customers to deliver valuable branding solutions. I coordinate efforts with C-Level executives and designers to promote Lektron's LED technology and branding solutions customized to clients' needs, developing processes and scalability. Leveraging deep lighting industry expertise with a data-driven mindset, I articulate value propositions in a way that resonates with stakeholders, consumers, designers and enterprise partners.

My primary duties in this role were to orchestrate meetings for increasing internal staff knowledge regarding new product releases on weekly basis. Along with researching and securing key stakeholders and end-users by offering complex lighting packages in the central Ohio market, I am also directing overall company operations as Director of Marketing. Leveraging strong organizational skills, I cultivate and forge relationships with well-known companies for presenting new lighting manufacturers in the central Ohio market. Moreover, I developed social media channels and reformed the company website with a keen focus on increasing website traffic/audience. Also, I engage in demo days, trade shows, and product conferences for promoting the company and attracting new customers.Some of my key contributions include:• Increased organizational sales by crafting/implementing the Lighting Unlimited training manual for all departments. • Achieved 120% YoY lead growth by formulating and executing strategic marketing initiatives.• Delivered top-tier sales services, resulting in optimizing sales from $3M to $6.2M with a key engineering firm, surpassing quota by 17% in FY2017, and attaining $20M from lighting to national account grocery store.• Strengthened relationships with 50+ different engineering, architectural, and construction firm accounts with a keen focus on achieving gross profit margins of 140% in same-account sales within five-year.• Generated $65M+ sales revenue in past six years by efficiently selling lighting fixtures and lighting control software as a service to end-users, architects, engineers, designers, distributors, and contractors.• Utilized strategic social media and mass marketing email outreach for establishing a new market base, resulting in generating $5M in sales with hospitals, universities, and local companies.• Designed layouts and photometric point by point calculations using AGI32, LitePro DLX, and Visual lighting calculation programs.

• I recruit and manage volunteers for Friendship Circle of Columbus. Friendship Circle is an organization dealing with special-needs children throughout the Greater Columbus Area. I manage and coordinate the volunteers from the Ohio State campus area.

I am a campus representative for Serengetee LLC at The Ohio State University. I promote the brand throughout campus, and represent the Midwest region of the company.

Global Ambassador for the University of Virginia-based study abroad program Semester at Sea. I conduct informational sessions at The Ohio State University, and serve as a campus representative for the program. I assist incoming and prospective students with their preparations for departure, and promote Semester at Sea throughout campus.