Working in the Pubs & Leisure channel, managing and developing joint business plans for some of the largest UK operators. Working on tenders, winning and onboarding a major national customer. Contractual management, influencing and negotiating at high levels. Developing customers during challening circumstances.

Driving the brand agency strategy to grow a portfolio of premium spirits, wines, beer and soft drinks through key RTM's Matthew Clark & Bibendum. Key account management for multiple retail groups of bars, restaurants and hotels.

Managing the P&L for prestigious 4 & 5 star hotels and independent restaurants in Dubai. Driving volume and value of a premium wines and spirits portfolio for one of only 2 alcohol distribution companies operating in the market. Utilising account plans, marketing implementation and investment to negotiate long term contractual partnerships.

Responsibile for the growth of volume and value of SABMiller’s international premium brands. These include core brands; Peroni Nastro Azzurro, Pilsner Urquell and Kozel along with other packaged products. Working closely with various route to market teams to maximise opportunity through on-trade retail outlets as well as hunting out the right premium venues for the Miller Brands portfolio.

Development of on-trade sales through new and existing business for a national drinks wholesaler. Selling a portfolio of over 3,000 category leading drinks, including exclusive wines.