Dan Reyes Email & Phone Number

9500 Bryn Mawr Avenue, Suite 500, Rosemont Illinois 60018

▪ New Business OpportunitiesFacilitate the vetting process for new strategic partnerships and lead the business development process. Direct the AAD Licensing program; negotiate and secure domestic and International licensing opportunities. Lead and revitalize the Academy’s branded Affinity Partnerships Program. Work with the Association Research & Analysis team to test and confirm product assumptions or concepts. ▪ Domestic/International licensing First to leverage AAD intellectual property via licensing agreements to generate non-dues revenue. Negotiated and signed several key domestic and international agreements (including India, Middle East, Spain, Italy, and Japan). Launched the program in 2018; closed out 2023 with more than at $1 million in licensing revenue.▪ New Product DevelopmentVet and review new product opportunities to determine suitability for the Academy. Since 2016, vetted 35 products/concepts, and launched 15 new into production—including the AAD Clinical Community, as well as other digital subscriptions and print products, totaling more than $6 million in revenue from 2016-2024.▪ Affinity Program and PartnershipsGrow AAD affinity revenue by expanding existing partner agreements. Since 2016, added or renegotiated 10 agreements (new agreements include Bank of America, Laurel Road, Purchase Clinic and Medline, and more). In 2024, the program surpassed the $1 million dollar mark.

Ama Plaza 330 N. Wabash Ave. Chicago, Il 60611-5885

▪ Structured and directed the growth enterprises that evolved from creative business strategies. Worked with large group practices, insurance companies, and government agencies to convey product information and utility.▪ Maximized AMA’s position and market share through account management. Negotiated agreements for coding and reimbursement and electronic health information products and use. ▪ Established, managed and maintain ongoing relationships with senior management of existing and new accounts. ▪ Facilitated and oversaw high-level contract negotiations and evaluate applicable new business opportunities.

Chicago, Illinois

* Served on the Board as a founding and voting member* Served as Secretary of the Board* Reviewed and approved procedures and protocol for board composition and activities

515 N. State Street, Chicago Il

Directed the production and maintenance of new and existing products and processes designed to enhance and educate the coding community in the proper use of CPT codes. Key accomplishments. Conceived and produced the following products: * CPT 2000 Changes: An Insider’s View / Launched online archives version in 2008 * CPT Assistant Archives Online * CPT Reference of Clinical Examples * AMA Coding Online Digital Suite of Products Served as Managing Editor for all new products produced in the department, including: * CPT Assistant Newsletter--launched the first licensing of CPT Assistant IP to third party developers. * Clinical Examples in Radiology newsletter (co-authored with ACR) Negotiated and contracted with outside consultants/vendors to ensure creation and completion of new products.

515 N. State Street, Chicago, Il

Managed the operations of CPT Information Services, a service for users to obtain support in resolving coding issues. Approve all content for the coding newsletters. * Negotiated and contracted with outside consultants/authors to ensure creation and completion of new products. *Managed budget of $2.5 million for periodicals and ensure targets are met. Implemented/managed projects related to e-commerce and on-line delivery of products/services. Key accomplishments. Conceived and produced the following products: * Principles of CPT CodingManaged and edited the first edition of the Principles of CPT Coding, which has become a mainstay in the AMA's coding line and replicated to ICD-10, HCPCS, etc, in the "Principles" series.* CPT Information Service / Network Built the required internal/external operational processes to accomplish strategies on time and within budget.Conceived and implemented business plan to create CPT Information Services. The AMA allocated more than $300,000 for start-up. Managed daily operation for CPT Information Service support. Hired and managed 10 staff.

515 N. State Street, Chicago, Il

Worked with Medical Education program to develop course materials and methodology for evaluating programs.

515 N. State Street, Chicago, Il

Worked with the Journal of the American Medical Association (JAMA). Published Pulse, the medical student section of JAMA.

Bachelor'S Degree

Activities and Societies: Sgna Phi Epsilon, President

Completed Master'S Course Work

Member