Driving extraordinary results and market leadership with the right strategy, relentlessly executed via cross-functional leadership has been the focus of my career for more than 25 years.As a health care executive, I am driven by patient care and leading an organization to win as the collaborative partner of choice in our industry. I am always passionate about working with customers and I am attracted to organizations where strong relationships built on trust and performance are the rule.I have led sales and marketing teams to achieve market leadership through an effective blend of deep market analysis, key customer-partner relationships, clear product strategies, balanced marketing campaigns, and focused execution. Over the past couple of years we are transitioning our market messaging from traditional media to more targeted methods (digital, social, regional) to achieve the most effective use of our budget. Medical device markets tend to be community-based, and I am driving our team to position our organization as a community hub.