Dan Rooney

Dan Rooney Email and Phone Number

Executive Leader | Chief Operating Officer | Digital Marketing & Lead Generation Strategist @ Mojenta
Dan Rooney's Location
San Diego, California, United States, United States
About Dan Rooney

Innovative executive with over 20 years of experience transforming digital businesses. I combine strategic vision with hands-on leadership to drive exponential growth and operational excellence across diverse industries.My expertise includes:Lead Generation & Performance MarketingBusiness Scaling & Revenue GrowthStrategic Leadership & Team BuildingDigital Marketing & SEOP&L Management & Financial AcumenThroughout my career, I've consistently built high-performing teams and leveraged data-driven strategies to maximize revenue and market position. Whether it's scaling lead generation operations, driving substantial revenue growth, or optimizing operations for profitability, I thrive on complex challenges that allow me to apply my entrepreneurial mindset and analytical problem-solving skills.I'm always open to connecting with fellow professionals in digital marketing, performance marketing, and business leadership. Let's explore how we can drive innovation and growth in the digital space.

Dan Rooney's Current Company Details
Mojenta

Mojenta

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Executive Leader | Chief Operating Officer | Digital Marketing & Lead Generation Strategist
Dan Rooney Work Experience Details
  • Mojenta
    Chief Operating Officer
    Mojenta Jan 2022 - Present
    San Diego, California, Us
    Mojenta is an Inbound marketing agency, focused on the telecom, IT & cloud industry, serving over 300 clients in its 14-year history.-Partnered with Founder/CEO to develop a clear vision and core values, implementing EOS, helping to rank as the 14th fastest-growing company in San Diego.-Restructured organization, optimizing resources; increased YOY net income by >150%.-Productized services and delivery processes; driving systematic, data-driven wins for dozens of clients.-Cultivated trusted partner ecosystem, enabling capacity elasticity, and delivery confidence at scale.-Doubled revenue in approximately one year and consistently achieved 20-30% EBITDA.
  • Mojenta
    Vice President Operations
    Mojenta Jan 2020 - Dec 2021
    San Diego, California, Us
  • Universities.Com, Llc
    Chief Executive Officer
    Universities.Com, Llc Jul 2017 - Dec 2019
    Performance marketing company and lead generation provider to hundreds of colleges nationwide.-Increased revenue by over 1500%, growing from ~$30K/month to over $500K/month, transforming the domain into a lead generation powerhouse.-Implemented SEO strategy that boosted organic search traffic from a few hundred to over 250K/month.-Won and developed relationships with key client accounts, enabling delivery to hundreds of college brands, scaling to over 20K leads per month.-Built lead matching tool connecting multiple school and vendor APIs, enabling real-time lead and click delivery across 1000s of school programs and 100s of traffic sources.-Created reporting system that provided business intelligence into KPIs resulting in highly optimized campaigns and enhanced enrollment metrics.-Cultivated trusted affiliate channel; greatly increasing our lead fulfillment and data acquisition capabilities.-Built 15 seat internal contact center, enhancing lead quality and enabling warm-transfer lead delivery.-Assumed CEO role during final two years; successfully sold domain and key assets.
  • Universities.Com, Llc
    Chief Operating Officer
    Universities.Com, Llc Jan 2014 - Jun 2017
  • Geary Lsf
    Product Director
    Geary Lsf Jul 2012 - Jan 2014
    San Francisco, California, Us
    250+ person full-service global digital marketing agency.-Led delivery for GearyPMG; the performance marketing group of Geary LSF. -Drove 100s of thousands of qualified leads in a variety of industries, including Higher Education, Jobs, Mortgage, and Home Services.-Formed 30+ agent in-house call center; resulting in improved traffic monetization, enhanced lead quality, and greater revenue.-Cultivated relationships with key affiliate traffic, host & post, and 3rd-party contact center vendors; ensuring high service levels and compliant, diversified lead generation at scale.
  • Geary Lsf
    Director Call Center Operations
    Geary Lsf Jul 2011 - Jun 2012
    San Francisco, California, Us
  • Ed Loan Funding, Inc.
    Chief Executive Officer
    Ed Loan Funding, Inc. May 2005 - Dec 2010
    A performance marketing and sales provider to student loan lenders.-Bootstrapped start-up, generating over $40 million in revenue in less than 3 years-Grew startup to over $1 Billion in student loan volume, 15K+ customers, and 30+ employees.
  • Goal Financial
    Director Of Sales
    Goal Financial May 2004 - Apr 2005
    Us
    11th largest holder of federal student loans valued at over $7 Billion.-Directed lead generation and sales operations; led over 200 FTEs and 15 managers.-Forecasted and managed the execution of $1 million/week+ lead gen campaigns.
  • Goal Financial
    Lead Generation Manager
    Goal Financial Jul 2003 - Apr 2004
    Us
  • Goal Financial
    Sales Manager
    Goal Financial Sep 2002 - Jun 2003
    Us
  • Goal Financial
    Training Manager
    Goal Financial Jun 2002 - Aug 2002
    Us
  • Goal Financial
    Loan Consultant
    Goal Financial Jun 2001 - May 2002
    Us

Dan Rooney Skills

Lead Generation Online Advertising Sales Digital Marketing Sales Management Marketing Strategy Email Marketing Account Management Marketing Call Centers Seo Strategic Planning Social Media Marketing Strategic Partnerships Online Marketing Salesforce.com Management Finance Lead Management Python Sql Tableau Business Development Direct Marketing Project Management Customer Relationship Management Forecasting Pay Per Click Search Engine Marketing Strategy Data Visualization B2b Marketing Multi Channel Marketing Analytics Business Intelligence Data Analysis Social Media Advertising Event Planning Start Ups Html Software As A Service Google Analytics Microsoft Excel Leadership Contact Center Operations Sales Strategy Data Science Marketing Automation Database Marketing Call Center

Dan Rooney Education Details

  • National University
    National University
    Master Of Business Administration - Mba
  • Uc San Diego Extended Studies
    Uc San Diego Extended Studies
    Data Science & Visualization Bootcamp
  • California State University-Sacramento
    California State University-Sacramento
    Bachelor Of Arts - Ba

Frequently Asked Questions about Dan Rooney

What company does Dan Rooney work for?

Dan Rooney works for Mojenta

What is Dan Rooney's role at the current company?

Dan Rooney's current role is Executive Leader | Chief Operating Officer | Digital Marketing & Lead Generation Strategist.

What is Dan Rooney's email address?

Dan Rooney's email address is ro****@****ail.com

What is Dan Rooney's direct phone number?

Dan Rooney's direct phone number is +161938*****

What schools did Dan Rooney attend?

Dan Rooney attended National University, Uc San Diego Extended Studies, California State University-Sacramento.

What skills is Dan Rooney known for?

Dan Rooney has skills like Lead Generation, Online Advertising, Sales, Digital Marketing, Sales Management, Marketing Strategy, Email Marketing, Account Management, Marketing, Call Centers, Seo, Strategic Planning.

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