• Directed the product development process, from trend and strategy through end of lifecycle to achieve financial plans• Provided leadership direction to direct reports, and cross-functional teams to ensure achievement of critical product development and launch milestones• Provided direction and communication to all critical functions involved in the end-to-end activities, working closely with the leaders of the key business functions• Led product profitability by developing and negotiating competitive cost targets and retail structures• Worked closely with the sourcing team to support supply chain diversification initiatives• Supervised the maintenance of PLM system with all relevant product details and specifications• Developed and mentored a team of four associates through open communication, training development opportunities and performance management processes• Collaborated with Buyers and Merchandise Planning team to analyze and determine key price segments per product category

• Responsible for all aspects of new product development from conception to commercialization• Created and manage category plans focusing on product category, season, channel and brand.• Delivered against financial targets by evaluating key items, price points, SKU productivity and forecast against margin goals and product specifications. • Implemented the product strategy, created product briefs for the cross functional team and achieved a balanced assortment focused on brand strategy, opportunity and identified growth areas. • Responsible for maintaining PLM system with all relevant product details and specifications• Continuously attracted, developed, and retained direct reports• Responsible for managing the global sourcing process across all categories by developing and maintaining supplier relationships in Asia, Europe, and North America• Negotiated and owned cost management from component level costing through total product cost• Communicated line plans with internal and external stakeholders globally, including executive management• Partnered and maintained strong collaborative relationships with Marketing and Ecommerce colleagues• Engaged with QA and product testing team to establish protocols and ensure exceptional execution of products

• Provided insight and direction regarding new product and merchandising needs, trends and opportunities for a category based upon statistical analysis, market trends and knowledge of the retail industry• Coordinated purchase order placement and factory ship date approval• Managed the creation of business financials for multiple categories• Provided constant analysis of the competitor landscape• Assisted in the creation of comprehensive brand/category strategies, prototype concepts, and designs• Created and maintain seasonal line lists in accordance with sales, margin and inventory goals• Delivered supporting product information to internal and cross-functional departments• Worked directly with factories and Hong Kong office on new product development plans and strategies• Developed standard and ad-hoc reporting for Product Managers and Director• Worked closely with merchandising partners to maximize sales penetration and promotional initiatives

• Built seasonal financial sales, gross margin and inventory plans to support merchandise strategies, line development and buying needs• Strategized and developed seasonal ladder plans that supported sales and merchandise goals• Managed and planned merchandise inventory positions and markdown strategies to drive sales, margin and turnover objectives• Worked closely with buyers to review in-season product performance and recommended adjustments to maximize sales and profitability• Presented monthly revisions of in-season financial plans to Merchandise Planning executives• Provided fiscal control through analysis and management of markdowns and purchase orders• Partnered with internal business partners to communicate financial merchandising plans and strategies to support the financial objectives• Worked with merchandising to develop promotional strategies, analyze promotional effectiveness and make future recommendations• Completed ad-hoc analysis to highlight opportunities for future plans and strategies

• Managed merchandise process to add new products to the online store and catalog• Negotiated pricing and conditions with vendors to meet sales, margin and other key business goals • Recommended business strategies to increase gross margin• Developed and communicate promotional strategies at brand, channel, and category level• Presented quarterly merchandise plans and scorecards to Merchandising and Marketing executives• Collaborated with business analysts to develop sales and inventory reports to better analyze SKU performance • Ensured merchandise assortment balances quantity, style and price consistent with company and individual market requirements• Coordinated with Planning team to effectively manage new product inventory and revise monthly forecasts to maximize sales and profitability• Developed seasonal and annual merchandise plans to meet all sales and profitability goals

• Managed the product development process, from idea generation through initial product delivery to achieve sales performance projections• Developed and drove strategic plans for category and product development launches • Accountable for the financial performance of category sales and gross margin goals• Collaborated with Merchandise Planners to analyze and determine key price segments per product category • Managed pricing, purchase order placement and factory ship dates• Validated and finalized approval on factory pricing and selection • Collaborated and communicated with the design team on new concept ideas and trends• Coordinated with marketing team and determined sales promotions and catalog merchandise direction• Conducted product training for every new product launch to internal and external employees• Partnered with Compliance Manager on customs requirements for current product launches• Reduced costs by 7% and improved decorating efficiency by redesigning product specifications

• Executed product development strategy for specific product categories• Worked with engineering department on product decorating metrics to improve efficiency and reduce costs• Coordinated purchase order placement and factory ship date approval• Collaborated with marketing on catalog production and promotional strategies• Completed competitive research and analysis to drive category growth• Delivered supporting product information to internal and cross-functional departments• Collaborated with designers to take products from idea generation to final product approval• Successfully launched a new brand portfolio with sales reaching $2 million within the first year• Promoted to Category Manager within one year of starting as Associate Category Manager