Director Of Business Development
CurrentBusiness Development and Partnerships:Proven track record of creating and closing business partnerships in the California DUI interlock market, consistently exceeding targets and leading to significant revenue growth.Measurable success in expanding and managing distribution networks within a specific region, particularly Southern California from Los Angeles to San Diego. This resulted in a 10x increase in weekly revenue, from $2,000 to $20,000 on average.Deep understanding of the legal and regulatory landscape surrounding DUI interlocks in California, ensuring compliance and maximizing partnership opportunities.Digital Marketing and Brand Management:Demonstrated ability to set up, grow, and maintain online platforms and digital content specifically for the DUI interlock market.Expertise in management of SEO, SMO, and paid advertising platforms (Facebook Ads, Google Ads, Bing Ads, Twitter Ads, Instagram Ads) with a focus on driving targeted leads and brand awareness.Proven success in increasing website traffic, engagement, and brand loyalty across all digital channels.Experience with website development, CSM and API implementation, and content marketing tailored to the DUI interlock audience.Direct Marketing and Client Management:Strong presentation and communication skills for directing marketing efforts toward attorneys, treatment programs, driver safety schools, and insurance firms.Ability to develop and implement effective offline marketing strategies such as display cases, flyers, and referral incentives.Experience with training and onboarding new clients on the use of breath alcohol ignition interlock devices.Proven ability to manage a growing client base efficiently using a CRM system and other digital tools.Leadership in transitioning a paper-based business to a digitally managed office through software implementation.