Research Director
Reported directly to the Managing Director of the Financial Services Research Practice. Partnered with financial services clients, primarily banks and credit and debit card issuers, on all aspects of qualitative and quantitative market research; from study design, to project management, to delivery of the final results.- Determined research methodology based on feasibility and the client’s budget.- Designed questionnaires in close consultation with clients based on the research objectives.- Developed sample plans targeting a representative sample of respondents.- Managed the fielding of surveys and created tab plans for data analysis.- Applied weighting schemes to ensure data representativeness.- Utilized Statistical Package for the Social Sciences (SPSS) to conduct data analysis.- Created research proposals and managed the proposal and sales pipeline utilizing Salesforce.com.