Dan Sarkar Email & Phone Number

United States

Scottsdale, Arizona, Us

Provide strategic-insights for various sales and marketing initiatives. The work involves applying data to develop strategies across channels: Email, Paid, Organic, and Social over 1B+ revenue over the years. Supported strategy generation utilizing advisors sales funnel utilizing marketing campaigns.• Campaigns generated ROI on activations with multiple segments increased 1.8x• Contributed to multiple email marketing strategies involving various IDC-levels, individual marketer, advisor-level engagement, list building, a correlation between Sales and Email, segmentation, • Build marketing/Sales strategies driving traffic, engagement, leads and conversions. • Build validated datasets utilizing 2 discrete data sources from Athene to explore Internal Exchange. Matched Advisors, IDCs and various other attributes over 99%.

Henderson,, Nv, Us

Manage strategic development for projects and productsUtilize PMI methodology and best practices in IT and Marketing to develop plan, timeline, execution and stakeholders' management

Austin, Texas, Us

Work on developing analytical solution for NCC Marketing product, Credit Services.

Worked on providing solutions for acquisition attribution for the risk Management team. Provided initial analyses for attribution in terms of number of touches and attribution window.  Worked with Risk System to develop better web analytics solutions on Adobe products. Led various types of reporting, e.g. NASCAR, Direct Mail campaign performance for Risk Systems.

Greensboro, North Carolina, Us

Lead high quality consumer, content and data analyses across different areas of the business.Interact with senior management, developers, QA, and strategists on a regular basis.Develop KPIs, measurement framework that leads to actionable product and marketing insights.Develop a vision for analytics that includes growth, strategy, data architecture and policy within the organization.Lead and manage the technical instrumentation of the analytics platform which involves tracking set-up, error handling, trouble shooting, and producing high quality report with analyses.Drive marketing communication and user-specific targeting based on in-depth analysis of the editorial content analyses and holistic view of the activation of content across multiple industry domains such as telecom, insurance, travel, retail, etc.Deliver analyses including asset segmentation, customer segmentation, retention analysis, upgrade and downloadable content analysis, loyalty, ROI, survey analyses.Provide data expertise and strategic direction to developers and project management and Sr. management teams.Lead and create dashboards and decks that illustrate key insights, story-telling providing an overview to clients and Sr. management.Collaborate with other analytic groups across the organization to share best practices and methods.Lead the team in applying a wide range of statistical modeling techniques such as curve estimation, clustering (K-Means, DBSCAN), sophisticated regression techniques, forecasting, etc.

Las Vegas, Nevada, Us

Developed Forecast models for Zappos and 6 P.M Marketing team Quarter over Quarter. The forecast allowed to build marketing strategies for various channels such as paid search, SEO, social, affiliates, direct buy, etc., and helped the channels to grow in terms sales revenue.Developed customer profile and audience segmentation for various Zappos and 6 P.M consumer brands.Developed Ad-Copy optimization algorithm in terms of Revenue, Total New Customers' acquisition and Total New customers' revenue for various ads within an ad-copy.Developed alternative models for customer lifetime value and customer lifetime revenue (incremental customer lifetime revenue (iLTR)) for Zappos. Overall a 2 million records were analyzed using in SAS Enterprise Miner and SAS Enterprise Guide.

East Lansing, Mi, Us

Conducted multiple exploratory analyses and research on various digital online and gaming communities such as Everything2.com; Sploder.com; Eve Online and CR3. The analytical work and research led to actionable recommendations, feature improvement and research papers.Conducted large scale data mining on behavioral data (server log) to examine participation trend of members within online communities “Everything2.com” and “Sploder.com."​Explored behavioral insights on members'​ behaviors on two real world web based communities in terms of their participation. Explored the data in-terms of Visualization and statistical modeling. Conducted SQL Query and scripting to explore these large data-sets.Performed trends and behavioral analyses on the distributed data. Conducted statistical modeling/analysis to predict how initial participation of members in the community could predict the membership duration.Examined using regression how offline gatherings of members supported online participation.Examined how consumers' preferences in Sponsored and Organic search products supported their purchase intentions conducting survey data.Worked on a big-behavioral data games project to understand how role of gender supports social and combat behaviors.

Redmond, Washington, Us

Conducted data mining, statistical analysis, market research, survey design and analysis of survey data for SQL-Server users across the globe. Determined tasks to benchmark features in collaboration with product managers, feature owners and architects for SQL-2008 resulted improvements in scenario planning for SQL-2011. Collaborated with principal researcher, designers and product managers in conducting the usability study for a multi server instance migration tool using RITE methodology which resulted in significant changes in the information architecture of the UI, presented a brown bag to the senior management with a recommendation of cognitive walkthrough evaluation for the next phase of design.

Beaverton, Or, Us

Gathered and evaluated requirement using UCD principles to automate various business processes, designed prototypes. Evaluated Last Time Buy (LTB) Automation prototypes involving users developed automated solutions using JSP and e-Matrix which resulted in a 25% of the time saving for consumers.

 Designed, implemented and evaluated multiple data driven projects over a period of 2 years.Project: OSU Cash Card (C# and SQL Server). July 05-September 06. Designed cash card user interface to add cash and view existing balance. Evaluated the interface with customers in terms of load balancing and usability. The system is live, functioning for the university dining system.Library Book Locator with a PDA interface, Oregon State University UX Researcher September 2006 - December 2006 Conducted interviews to understand users' need to identify and locate books for Valley library. Designed and evaluated low fidelity prototype to enhance existing web interface. Developed a PDA interface, and conducted Think Aloud and Heuristic Evaluation for the prototype.A Case Study: Predicted behavior of Software Development model for Task-Tracer Online Recommendation System, Oregon State University Researcher January 2007 - May-2007 Designed Questionnaire to understand communication process within Task-Tracer among software developers. Developed Extended Attention Investment model as a theoretical contribution.

Corvallis, Or, Us

Doctor Of Philosophy (Ph.D.), Media And Information Studies

Master Of Science (M.S.), Computer Science And Computer Human Interaction