Dan Schechner Email & Phone Number

Orange County, California, United States

* Owner/operator of nationwide strategic communications and consulting agency that works primarily with small and medium-sized businesses in the motorsports and high-performance industries.* Offering a wide range of services and packages, from standalone press releases, new product announcements and eNewsletters to multi-platform campaigns, trade show promotion and business development programs.* Current services include: Copywriting & editing; Press releases; New product/service announcements; eNewsletters; Short- and long-form articles; Case studies; Technical pieces; Blogs & news updates; Market research/surveys; Social media copy; Presentation decks; Advertising copy; Advertorials; eBlast copy; Testimonials; Business development & strategy; Industry connections & introductions; Event/trade show prep & outreach; Media relations & coordination; and Educational programming.

Aliso Viejo, California, United States

* Directed all editorial operations for Performance Racing Industry (PRI) Magazine, eNewsletter, social media and website. * Managed team of staff editors, as well as an extended network of vendors, contributing writers and photographers. * Collaborated with sales and marketing teams to create value-add opportunities for PRI advertisers, exhibitors and sponsors. * Drove top-line communications and messaging for projects and initiatives including Trade Show, Membership, Road Tour, RPM Act, PAC and more. * Built and produced 20-plus hours of live PRI Education programming at annual Trade Show; delivered virtual program in 2020. * Worked collaboratively across all departments to create, support and facilitate company-wide objectives in line with strategic priorities.

Los Angeles, Ca

* Supervised staff and freelance writers and graphic artists for award-winning, twice-monthly Pool & Spa News magazine and website. * Produced news and feature articles on swimming pool and hot tub industry trends and best practices, as well as in-depth investigative and analysis pieces. * Coordinated news coverage, story budgets and special issues, and headed up project management, long-term planning, editorial calendar development and multimedia administration, and represented the company at industry trade shows, conferences and related events.* Authored popular sports/general-interest column that helped grow digital readership and engagement.

Pasadena, Ca

* Managed city desk for 35,000-circulation daily newspaper and website covering Pasadena and surrounding cities.* Supervised a newsroom staff of eight full-time reporters, as well as photographers, stringers and up to four interns. * Pitched, assigned and edited local copy for content, clarity and accuracy; guided staff and provided coaching and support as needed. * Managed daily A1 and local story lineups and coordinated with sister publications on shared stories and wire pickups. * Collaborated with digital team on daily website updates for breaking news and developments of interest to readership. * Directed local coverage of 2007 Tournament of Roses Parade and 2006 midterm elections, among other high-profile events.

Ontario, Ca

* Managed afternoon/night city desk and story budgets for 70,000-circulation daily newspaper covering Southern California's Inland Empire. * Oversaw daily A1 and local story lineups, often across multiple zones (Chino Valley, Riverside, LA County).* Supervised courts/crime desk, Riverside County reporters and Chino Valley bureau.* Edited local copy for clarity, accuracy and completeness. * Managed long-term planning and packages for both single-run and multi-day enterprise projects.* Coordinated comprehensive local coverage of major events including wildfires, earthquakes, elections, immigration issues, public corruption cases, and more.

Bakersfield, Ca

* Copyedited staff and wire copy for 70,000-circulation daily newspaper based in California's Central Valley.* Wrote headlines, cutlines, overlines and subheads for local and wire copy. * Utilizing design software, sourced and built weekly People in the News column. * Located, selected, edited and posted daily news to the website.

Atlanta, Ga

* Produced Soft Trim Technology column, as well as feature articles and departments for award-winning B2B publication. * Copyedited feature articles, monthly columns, department items and analysis pieces. * Managed copy flow and monthly story budgets, and helped develop annual editorial calendar. * Launched and coordinated production of the company's annual Car & Truck Interior of the Year awards program.

Atlanta, Ga

* Produced majority of staff-written copy for independent monthly trade publication covering the supermarket and c-store industries. * Copyedited all contributed articles and assisted in management of freelance writers and photographers.* Developed annual editorial calendar and monthly story budgets in coordination with managing editor. * Represented the company at industry conferences, trade shows and related events.

Canton, Ga

* Produced daily news and feature articles for county newspaper based in north Georgia. * Cultivated story ideas and worked with sources for exclusives across a beat that included local and regional politics, government, courts, and environmental and human interest affairs. * Anchored midterm election coverage, penned the newspaper's first-ever political endorsements, and regularly scooped competing publications and news outlets. * Moderated city and county candidates' debates and forums. * Represented the newspaper at charity and community events.