Head Of Digital Assets
Tel Aviv District, Israel
• Led end-to-end product lifecycle, from ideation and development to successfully deliver a distinctive Crypto offering, realizing a compliant and customer-centric product, within scope, schedule and budget constraints• Defined and communicated product vision, strategy, and roadmaps to align with the bank’s objective for future expansion in the Digital Assets space• Led the extensive research on potential business models, regulatory frameworks, risk mitigation and control requirements to ensure product positioning and differentiation• Led negotiations with vendors, including broker-dealer/custody platform, law and accounting firms, ensuring product regulatory, operational and financial due diligence• Orchestrated the regulatory approval process from the Central Bank of Israel, securing official authorization in October 2022• Managed cross-functional teams, including engineering, design, marketing, and sales, to deliver high-quality product, facilitating effective collaboration among team members and fostering a cohesive and productive work environment• Established key performance indicators (KPIs) to measure product success and user engagement • Defined and executed go-to-market strategies, including pricing, messaging, and launch plans• Conducted user testing, beta releases, and gathered feedback to iterate and improve product offerings• Oversaw product budget, resource allocation, and financial forecasting to ensure profitability and ROI• Cultivated relationships with key stakeholders, including customers, partners, and internal teams, to gather insights and feedback• Managed stakeholder communication, providing regular updates on product status and milestones• Managed product documentation, including user guides, release notes, and technical specifications• Utilized project management software to track progress, manage resources, and generate reports• Mentored and coached team members, fostering their professional development and growth
